Publish a campaign

Updated Sep 22, 2026

The publishing path for a brand campaign — submit for review, the In Review state, publishing, moving back to draft, unpublishing to edit, and re-publishing.

The campaign lifecycle from draft to publishedVideo coming soon

A campaign only reaches creators once it is Published. Publishing is a short path with one gate: the campaign must be complete and submitted for review first.

What this is and when to use it

Use it when:

  • A draft is complete and you want creators to be able to find and apply to it.
  • You published a campaign and need to change something, so it has to come down first.
  • A campaign was pulled back to draft and you want it live again.

Do not use it to:

Submit for review

  1. Finish every item on the builder's checklist — the campaign card shows Submit for Review as disabled until the required fields are filled.
  2. Select Submit for Review on the card or in the builder's workflow rail.
  3. In the drawer, set the Strategy and Audience Size (Followers), and confirm the campaign details it restates.
  4. Select Submit for Review in the drawer. The campaign moves to In Review and the toast confirms it was submitted.
From the create dialog to Submit for ReviewVideo coming soon

While a campaign is In Review, its applications page explains the wait: the review process can take up to 48 hours, and Relish is reachable if you have questions. Only campaigns in Draft or In Review can be edited.

Publish

  1. Open the campaign in the builder.
  2. Find the workflow rail.
  3. Select Publish campaign.
  4. Confirm the success toast. It also reminds you to tell the sales team about the new campaign — do that, since publishing puts the campaign in front of creators straight away.

There is no confirmation dialog for publishing: it is reversible through unpublish, so the rail publishes on one action.

Move back to draft

  1. Open the In Review campaign.
  2. Select Move back to draft in the workflow rail, or Cancel Review on the campaign card.
  3. If you used the card action, confirm Cancel review and return to draft? — it explains that the campaign leaves review and can be submitted again afterwards.
  4. Edit the campaign as needed, then submit it for review again.

Unpublish to edit

Published campaigns cannot be edited in place. To change one, take it down first.

  1. Open the published campaign in the builder.
  2. Select Unpublish to edit in the header.
  3. Confirm Unpublish to edit this campaign? The dialog names the pause and what it means for creators before anything changes.
  4. Make your edits.
  5. Submit for review and publish again.

Unpublishing moves the campaign back to Draft, which means it is no longer visible to creators while you work. Use it deliberately, not as a way to tweak copy on a live campaign.

NOTE — Unpublish to edit only appears when your account holds the unpublish permission for the organization. A member without it sees the published campaign without that control — see Team and access.

What changes once a campaign is live

SurfacePublished behaviour
Campaign listThe card moves to the Published tab, and the public preview link starts working.
Creator sideCreators can find the campaign and apply while its window is open.
ApplicationsNew applications arrive in Assessing — see Review applications.
InvitationsQueued invitations are emailed — see Invite creators to a campaign.
EditingContent edits are blocked until the campaign is unpublished.