Local influencer success stories from top brands

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Behind the Experience

Denver, COAtlanta, GADetroit, MICincinnati, OHNashville, TNLos Angeles, CAPhoenix, AZ
The Original CRUMBS Bakeshop
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customer story

From Scarcity to Spotlight: How CRUMBS Went Viral and Hit The Food Network

CRUMBS Bakeshop is no stranger to the spotlight. Once a national cupcake sensation with 50 stores and over a million cupcakes sold monthly, they disappeared from shelves—until now. With the re-launch of their Colossal Cupcake in Kroger Family Stores across 22 states, CRUMBS aimed to reclaim their throne. The question was: how do you turn a supermarket dessert into a viral, sell-out moment?

Minneapolis, MNLos Angeles, CATampa, FLOrlando, FLMiami, FL
Bubba Gump Shrimp Co.
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customer story

Nationwide Milestone: How Bubba Gump's 30th Became a National Moment

Bubba Gump Shrimp Co. is the only restaurant chain ever born from a movie, opened in 1996 on Cannery Row in Monterey and inspired by Forrest Gump. Thirty years later, the brand had a milestone worth celebrating properly: real events, real creators, and real proof that three decades in, Bubba Gump is still a destination people want to visit and talk about. Bubba Gump came to Relish directly to make that happen, and it worked well enough that the partnership is now expanding across the wider Landry's restaurant portfolio.

New York, NYLos Angeles, CASeattle, WAPortland, ORHouston, TXDallas, TXDenver, CO
Men's Wearhouse
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customer story

Suiting Up Local: How Relish Turned Men’s Wearhouse Into a Retail Success

Men’s Wearhouse is a cornerstone of American menswear—offering tailored suits, formalwear rentals, casual clothing, and accessories across 630+ stores nationwide. As part of Tailored Brands, which also owns Jos. A. Bank, Moores Clothing for Men, and K&G Fashion Superstore, the company helps customers look and feel their best for life’s milestone moments.

Los Angeles, CASan Diego, CASacramento, CAMiami, FLOrlando, FLTampa, FLHouston, TXDallas, TXSan Antonio, TXAustin, TX
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customer story

Real Hydration, Real Growth: How Pricklee Turned Buzz Into More Doors

Pricklee turned a family recipe and a Shark Tank deal with Barbara Corcoran into one of the fastest-growing names in functional hydration. Co-founder Mo Hassoun built the brand's real-fruit prickly pear water on a drink his grandmother used to make him growing up in Lebanon, and it's since earned real retail distribution: nationwide at Sprouts Farmers Market and expanding across Whole Foods' West Coast stores.

Houston, TXAtlanta, GASeattle, WADallas, TXChicago, ILNew York, NY
Crisp Power
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customer story

From Shelf to Spotlight: How Crisp Power Turned Protein into a Lifestyle

Crisp Power is redefining the protein snack game—turning pretzels into a performance food. With up to 28g of protein, 6g net carbs, 0 sugar, and no artificial junk, they’re not your average snack. As the brand expanded into The Vitamin Shoppe nationwide (with a focus on Houston, Atlanta, and Seattle) and Costco regionally, the challenge was clear: how do you turn a high-protein pretzel into a must-try, must-stock staple on retail shelves?

Chicago, IL
Dave's Hot Chicken
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customer story

Igniting a New Market: Relish Powers Dave’s Hot Chicken’s Explosive Chicago Launch

Dave's Hot Chicken started as a single pop-up stand in East Hollywood in 2017 and has since grown into one of the fastest-expanding restaurant brands in the country, known for Nashville hot chicken served at heat levels from No Spice to Reaper. As the brand entered Chicago, Relish partnered with local influencers to turn the launch into a citywide food-scene moment.

Chicago, ILDallas, TXSan Francisco, CASacramento, CADallas, TXDenver, COPhoenix, AZ
Antonina's Gluten-Free Bakery
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customer story

From Surprise to Sensation: Antonina’s Bakery Wows Gluten-Free Fans

Antonina’s Gluten-Free Bakery has been delighting fans with treats that taste indulgent but are completely gluten-free. From muffins and cupcakes to brownies and cakes, their products are designed to impress both gluten-free and non-gluten-free eaters alike. With distribution in grocery store bakeries and freezers nationwide, Antonina’s wanted to spark excitement around the question every first-time taster asks: “Wait…this is gluten-free?”

Behind the Experience

Fresh, Fun, Viral: Inside Hana Sushi’s Creator Campaign with Relish
Portland, OR
Trident Coffee is redefining the cold brew experience in Southern California. With three laid-back, beachside locations and a focus on health-forward offerings—like keto and gluten-free baked goods—Trident delivers more than just a caffeine fix. As a veteran-owned brand rooted in community and wellness, their mission is to fuel active lifestyles with smooth, bold flavor. Their goal? Increase in-store visits and visibility among coastal coffee lovers through authentic, creator-led storytelling.
San Diego, CA
TITLE Boxing Club Ignites Fitness with Creator-Driven Content
Chicago, ILMinneapolis, MNBoston, MANashville, TNDallas, TX
Learn more about Upper Kirby Bistro’s collaboration with Relish to boost social media presence, bringing Houston foodies to this vibrant, modern dining spot.
Houston, TX
Discover how PDQ Chicken partnered with Relish Orlando and Tampa to announce the return of their beloved Zucchini Fries. Through a strategic influencer campaign, local influencers generated excitement and buzz, re-establishing the Zucchini Fries as a must-try item and driving traffic to PDQ locations.
Orlando, FLTampa, FL
Discover how Rolo partnered with Relish to connect with style-savvy audiences, showcasing their refined collection of men’s wear and accessories.
San Francisco, CA
Discover how La Calle Tacos partnered with Relish to engage the Houston community, highlighting authentic street tacos and a welcoming vibe that draws locals together for this beloved cuisine.
Houston, TX
How Papa Murphy’s Made Take ‘N’ Bake the Hottest Ticket in Town with Relish
Savannah, GAAtlanta, GANashville, TNGrand Rapids, MI
Fresh, Fast, and Flavorful: How Taco Maya’s Vibrant Flavors Drove Chicago Buzz
Chicago, IL
Mixing Up Discovery: How Fresh Victor Turned Retail Into a Destination
San Francisco, CAHouston, TXDallas, TXAustin, TX
Bubba Gump Shrimp Co. is the only restaurant chain ever born from a movie, opened in 1996 on Cannery Row in Monterey and inspired by Forrest Gump. Thirty years later, the brand had a milestone worth celebrating properly: real events, real creators, and real proof that three decades in, Bubba Gump is still a destination people want to visit and talk about. Bubba Gump came to Relish directly to make that happen, and it worked well enough that the partnership is now expanding across the wider Landry's restaurant portfolio.
Minneapolis, MNLos Angeles, CATampa, FLOrlando, FLMiami, FL
Ninong's Dessert Lab has spent over a decade turning ube, the vibrant purple yam at the heart of Filipino desserts, into a household name. What started as a family restaurant in Granada Hills became a fan-favorite CPG brand after its Ube Pancake Mix, Ube Spread, and Coconut Syrup found a second life online, on Amazon, and through retail.
Los Angeles, CA
Rock & Brews in Buena Park became the backdrop for a different kind of inKind event, not a restaurant launch, but a room full of founders, brand leaders, and local creators built to grow inKind's own network. Relish and inKind opened the night to every approved creator, betting that the best inKind advocates are the ones who've actually used it to plan a night worth remembering.
Los Angeles, CA
Burgers, Bowls, and Beyond: How Veggie Grill Went Next Level
Los Angeles, CAPortland, ORSeattle, WA
Discover how Primanti Bros. partnered with Relish to celebrate their grand opening in Linthicum Heights. With engaging content and local influencers, Relish helped create excitement, showcasing the unique menu and vibrant atmosphere that makes Primanti Bros. a must-visit destination.
Baltimore, MD
Flavors, Friends, and Fire: How TTW Turned Tacos into a Social Sensation
Denver, CO
Crisp Power is redefining the protein snack game—turning pretzels into a performance food. With up to 28g of protein, 6g net carbs, 0 sugar, and no artificial junk, they’re not your average snack. As the brand expanded into The Vitamin Shoppe nationwide (with a focus on Houston, Atlanta, and Seattle) and Costco regionally, the challenge was clear: how do you turn a high-protein pretzel into a must-try, must-stock staple on retail shelves?
Houston, TXAtlanta, GASeattle, WADallas, TXChicago, ILNew York, NY
Discover how Vetro Vero partnered with Relish to draw Frankfurt locals into the world of modern Italian cuisine, capturing the heart of the Westend with authentic flavors, inviting ambiance, and culinary classics.
Frankfurt, DE
Learn how Lago Tacos in Minneapolis partnered with Relish to build brand awareness, inviting locals to experience vibrant Mexican flavors and a lively dining scene.
Minneapolis, MN
Slices That Stop Traffic: How Bacci Pizza’s Jumbo Slices Won Chicago’s Heart
Chicago, IL
Discover how Rock & Brews partnered with Relish across three locations in Texas and Orlando to boost brand awareness and bring more fans through their doors.
Dallas, TXOrlando, FLSan Antonio, TX
Discover how Relish helped Lavender Lounge successfully open its doors in Dallas through a strategic influencer approach. Local influencers generated excitement, enhanced visibility, and established Lavender Lounge as a fresh destination in the local dining scene, resulting in impressive engagement and foot traffic.
Dallas, TX
Antonina’s Gluten-Free Bakery has been delighting fans with treats that taste indulgent but are completely gluten-free. From muffins and cupcakes to brownies and cakes, their products are designed to impress both gluten-free and non-gluten-free eaters alike. With distribution in grocery store bakeries and freezers nationwide, Antonina’s wanted to spark excitement around the question every first-time taster asks: “Wait…this is gluten-free?”
Chicago, ILDallas, TXSan Francisco, CASacramento, CADallas, TXDenver, COPhoenix, AZ
Learn how Bar of Thailand partnered with Relish to capture and share the full experience of their renowned Atlanta spot. From the vibrant atmosphere to the flavorful cuisine and a new patio, Relish helped bring authentic moments to the forefront, showcasing what makes Bar of Thailand a must-visit.
Atlanta, GA
Square Plates, Big Buzz: How Krave’s Comfort Classics Captivated Chicago
Chicago, IL
See how POGO Pass partnered with Relish to connect with families across Texas, inviting them to experience Dallas through fun, affordable entertainment options for all ages.
Dallas, TX
Discover how Coyote Grill in Laguna Beach teamed up with Relish to build brand awareness and share the vibrant beachside dining experience with new audiences.
Laguna Beach, CA
The Warehouse Group wanted to take their weekly specials from “nice to have” to “can’t miss.” With offerings like 50-50 Mondays—50% off appetizers and draft beer—and a daily Happy Hour packed with unbeatable deals, they had plenty to entice customers. But with Relish’s help, the goal was to create a social buzz across multiple Canadian cities, turning everyday value into an event locals couldn’t wait to share online.
Calgary, ABEdmonton, ABVancouver, BCVictoria, BCMontreal, QBOttawa, ONBurlington, ON
Deep Roots partnered with Relish to host a wine and small plates event in Denver’s RiNo, highlighting family-crafted wines and a cozy, urban vibe.
Denver, CO
Brunch, Buzz, and Beyond: How Dalina Turned Local Creators into Sales
Vancouver, BC
BARIS — Patagonia’s Chocolate-Covered Raspberry Goes Stateside
Chicago, IL
Secrets Worth Sharing: How Red Phone Booth’s Timeless Sophistication Drove Buzz
Miami, FLNashville, TNDallas, TXAtlanta, GA
From Scroll to Sizzle: How Crafty Cow Packed the House
Milwaukee, WI
Rolling Out the Buzz: How Zukku Sushi Used Relish to Power Restaurant Openings
Knoxville, TNNashville, TNDallas, TX
Find out how Buff City Soap partnered with Wise to expand its reach, driving foot traffic and buzz around their handmade, plant-based soap and skincare products in Texas.
Austin, TXHouston, TXDallas, TXSan Antonio, TX
Discover how Taqueria Picoso partnered with Relish to connect with the Alexandria community and drive local discovery. Through a strategic influencer approach, local influencers generated excitement, amplified visibility, and helped Taqueria Picoso become a must-visit destination for Mexican cuisine in town.
Alexandria, VA
Joe 2.0 had already made waves online with its smarter cup of coffee—organic beans enhanced with natural herbs and adaptogens to fuel focus without the crash. But as they expanded into retail through The Vitamin Shoppe, the challenge shifted: they needed to move beyond digital buzz and drive real-world purchases to strengthen loyalty and prove staying power on store shelves.
Atlanta, GADenver, COPhoenix, AZTampa, FLSan Diego, CAHouston, TX
Discover how VIO Med Spa partnered with Relish to celebrate their new Boston location, using engaging content to build local excitement and brand awareness.
Boston, MA
Learn how Matt Denny’s Ale House teamed up with Relish to grow their social media presence and bring their craft brews and hearty fare to more Angelenos.
Los Angeles, CA
Sizzle That Sells: How Pepper Lunch Used Relish to Sell Out Restaurant Openings
Tampa, FLOrlando, FLSalt Lake City, UT
Tacos, Cheers & App Points: How Taco Machin Drove Buzz in Bonita
San Diego, CA
Midwest Cravings, Social Wins: Casey’s Cookie Sandwich Moment
Omaha, NECedar Rapids, IAChicago, ILBettendorf, IASt. Louis, MO
Pricklee turned a family recipe and a Shark Tank deal with Barbara Corcoran into one of the fastest-growing names in functional hydration. Co-founder Mo Hassoun built the brand's real-fruit prickly pear water on a drink his grandmother used to make him growing up in Lebanon, and it's since earned real retail distribution: nationwide at Sprouts Farmers Market and expanding across Whole Foods' West Coast stores.
Los Angeles, CASan Diego, CASacramento, CAMiami, FLOrlando, FLTampa, FLHouston, TXDallas, TXSan Antonio, TXAustin, TX
Discover how Locus Wines partnered with Relish to enhance foot traffic and create a buzz around their offerings. Through a strategic influencer approach, local influencers generated excitement and increased visibility, establishing Locus Wines as a must-visit destination for wine enthusiasts.
Seattle, WA
Dave's Hot Chicken started as a single pop-up stand in East Hollywood in 2017 and has since grown into one of the fastest-expanding restaurant brands in the country, known for Nashville hot chicken served at heat levels from No Spice to Reaper. As the brand entered Chicago, Relish partnered with local influencers to turn the launch into a citywide food-scene moment.
Chicago, IL
619 Spirits North Park is San Diego's first urban craft distillery, known for cane-sugar vodka in flavors like scorpion pepper, cucumber, and rose petal, distilled and bottled right on-site in North Park. It's exactly the kind of only-in-San-Diego spot inKind was built to help people find. Working with Relish, inKind hosted a creator night at 619 Spirits, using an evening of craft cocktails to put its own app in front of the right San Diego audience.
San Diego, CA
How Asian Family Market Turned Grocery Shopping into Local Buzz with Relish
Portland, OR
Spoonfuls of Joy: How NoBaked Made Dessert a Daily Ritual
Nashville, TN
Learn how Mattarello Cooking Lab in San Diego partnered with Relish to welcome locals to explore the art of pasta-making in a warm, interactive environment.
San Diego, CA
Fire, Flavor, and Fun: How Chi Tung’s Hibachi Experience Drove Buzz in Evergreen Park
Chicago, IL
For 20 years, Ohgane has been one of the Bay Area's most beloved Korean BBQ destinations, built on premium cuts, generous banchan spreads, and the kind of hospitality that turns first-time diners into decades-long regulars. For its 20th anniversary, Ohgane wanted the celebration to feel as big as the milestone. With inKind sponsoring the night, Ohgane partnered with Relish to fill the room with the Bay Area's own creator community.
San Francisco, CA
Find out how Hardwood Bar & Smokery worked with Relish to increase brand awareness in San Francisco, bringing their BBQ flavors and unique atmosphere to new locals.
San Francisco, CA
Find out about One Bourbon’s partnership with Relish to expand their reach in Grand Rapids, showcasing their craft spirits and warm ambiance to new patrons.
Grand Rapids, MI
CHOOLAAH Indian BBQ built its name on bold, tandoor-fired flavor across Pittsburgh, Cleveland, and King of Prussia, PA, earning a "Best Indian in Philly" title along the way. When the brand rolled out a completely new menu at its King of Prussia location- customizable high-protein bowls, new sauces like Sweet Tango and butter masala, and half-and-half protein options- it needed more than an updated menu board. It needed a room full of people to notice on day one. With inKind sponsoring the night, CHOOLAAH partnered with Relish to turn the launch into a creator event.
Philadelphia, PA
Learn how The Monarch partnered with Relish to capture the ambiance and sophisticated experience of Dallas’s high-rise dining destination, sharing breathtaking views, creative cuisine, and unforgettable moments that connect with the community.
Dallas, TX
CRUMBS Bakeshop is no stranger to the spotlight. Once a national cupcake sensation with 50 stores and over a million cupcakes sold monthly, they disappeared from shelves—until now. With the re-launch of their Colossal Cupcake in Kroger Family Stores across 22 states, CRUMBS aimed to reclaim their throne. The question was: how do you turn a supermarket dessert into a viral, sell-out moment?
Denver, COAtlanta, GADetroit, MICincinnati, OHNashville, TNLos Angeles, CAPhoenix, AZ
Learn how New Tokyo Hibachi partnered with Relish to promote the launch of their new rotating conveyor belt sushi and hibachi concept in Conyers. With the help of local influencers, Relish generated excitement and expanded reach, establishing New Tokyo Hibachi as the go-to spot for innovative Japanese dining.
Atlanta, GA
See how Willy's Mexicana Grill partnered with Relish to expand its reach across Georgia, using local influencers to generate content that highlights their fresh, authentic flavors. Through strategic promotion, Relish helped showcase Willy’s as the go-to spot for delicious Mexican cuisine.
Atlanta, GA
Find out how La Familia Cider worked with Relish to draw Portland locals into their welcoming cider house, giving the community a taste of locally crafted cider.
Portland, OR
Men’s Wearhouse is a cornerstone of American menswear—offering tailored suits, formalwear rentals, casual clothing, and accessories across 630+ stores nationwide. As part of Tailored Brands, which also owns Jos. A. Bank, Moores Clothing for Men, and K&G Fashion Superstore, the company helps customers look and feel their best for life’s milestone moments.
New York, NYLos Angeles, CASeattle, WAPortland, ORHouston, TXDallas, TXDenver, CO
Puff, Crunch, Repeat: How Tantos! Leveraged Creator Storytelling to Spark Trial
Houston, TXDallas, TXAustin, TX
Avenue Steaks & Pizza teamed up with Relish to spotlight its Philly staples—cheesesteaks, pizza, and more—through local creator content and community love.
Philadelphia, PA
Dave’s Hot Chicken partnered with Relish to launch in Madison, Green Bay, and Milwaukee, using influencer marketing to build buzz and attract young food lovers.
Milwaukee, WIMadison, WIGreen Bay, WI
Discover how Wise helped City BBQ launch their new Pickle Menu across Chicago, Atlanta, Columbus, more through a targeted influencer strategy. Local influencers generated buzz, boosted visibility, and established City BBQ’s place in the food scene with impressive reach and engagement.
Chicago, ILAtlanta, GAColumbus, OHCharlotte, NCDurham, NCIndianapolis, IN
Hazie's brings a rock 'n' roll-inspired American menu and serious cocktails to San Francisco's Hayes Valley, from the team behind The Brixton and Chef Joey Altman. inKind wanted Bay Area creators to experience it firsthand, not to sell Hazie's specifically, but to show how inKind itself makes discovering a night like this effortless. Working with Relish, inKind turned a dinner at Hazie's into a firsthand demo of its own app.
San Francisco, CA
Boozy Jerky isn’t just beef jerky—it’s a snacking revolution. Infused with real spirits and bold flavors, it turns ordinary jerky into an adult-friendly indulgence. As Boozy Jerky expanded into Total Wine locations across Texas, Florida, and California, the challenge was clear: how do you make jerky that’s already crave-worthy stand out in crowded liquor aisles and inspire trial among adventurous, experience-driven consumers?
Orlando, FLTampa, FLLos Angeles, CASan Diego, CASan Francisco, CA
Shiner’s teamed up with Relish to promote Girl’s Night Out in Nashville, using local influencers to attract young partygoers and food lovers.
Nashville, TN
Discover how Pueblo Viejo partnered with Relish to amplify their online presence, connecting with food lovers and driving buzz for their authentic Mexican dishes.
Austin, TX
Find out how Hip Chicks Do Wine partnered with Relish to enhance their social media presence and attract Portland wine lovers to their fun, approachable winery.
Portland, OR
Sip, Slow Down, and Share: Melting Forest’s Wellness Moment
Los Angeles, CA
Thai House partnered with Relish to highlight its authentic Thai flavors, welcoming atmosphere, and seasonal dishes in Charlotte, NC.
Charlotte, NC
Discover how Max’s South Seas Hideaway partnered with Relish to showcase its unique tiki bar experience, drawing customers in to enjoy the tropical vibes and immersive ambiance right in Grand Rapids.
Grand Rapids, MI
Find out how Bird Dog Cafe partnered with Relish to introduce NYC to authentic Southern cuisine, creating buzz and bringing a taste of Southern hospitality to the city.
New York, NY
Wings, Vibes, and Viral Moments: How Birdhouse Wingerie Won Locally
Montreal, QBLaval, QC
Discover how Romesco Mexiterranean Bistro partnered with Relish to elevate their social media presence and introduce more San Diegans to their unique fusion cuisine.
San Diego, CA
Explore how Sosogu Ramen partnered with Relish to engage the vibrant ramen community in Los Angeles. Through a strategic influencer campaign, local food enthusiasts generated excitement and visibility, establishing Sosogu Ramen as a go-to destination for authentic ramen.
Los Angeles, CA
Learn how El Guapo partnered with Relish to build their social media presence, bringing the bold flavors of their Mexican-inspired menu to the Baltimore community.
Baltimore, MD