Suiting Up Local: How Relish Turned Men’s Wearhouse Into a Retail Success

Introduction

Men’s Wearhouse is a cornerstone of American menswear—offering tailored suits, formalwear rentals, casual clothing, and accessories across 630+ stores nationwide. As part of Tailored Brands, which also owns Jos. A. Bank, Moores Clothing for Men, and K&G Fashion Superstore, the company helps customers look and feel their best for life’s milestone moments.

With strong national brand marketing in place, the challenge wasn’t awareness—it was turning brand recognition into store visits and measurable local sales.

The Opportunity

Men’s Wearhouse isn’t just selling suits—they’re selling confidence, fit, and personal style.
National campaigns highlight the brand, but they can’t capture the local store experience: the personalized fittings, the in-store rental process, or the moment a customer tries on a suit and feels transformed.

Relish’s role was to bridge that gap—activating creators to show real people, in real stores, experiencing Men’s Wearhouse for weddings, work, or everyday style.
The goal: convert national awareness into tangible, local store action, while building content that felt authentic and shareable.

The Strategy

Relish deployed a network of lifestyle, fashion, and occasion-based creators to showcase the Men’s Wearhouse experience in their own neighborhoods.

Creators highlighted local stores, fittings, and tailored journeys, using affiliate links to track the sales each post generated.

Key tactics included:

• Local store storytelling: Showcasing storefronts, fittings, and rental pickups.
• Try-on journeys: Documenting the discovery, selection, and transformation moments.
• Occasion-based narratives: Weddings, interviews, and date nights that show style in action.
• Affiliate attribution: Linking content directly to store purchases.
• Neighborhood amplification: Elevating creator voices in key markets to drive local traffic.

Tone: confident, approachable, and aspirational—mirroring the Men’s Wearhouse experience.

The Results

• 30 total posts
• 5,031,380 total views
• 28,979 engagements
• 7.85% engagement rate

Content transformed awareness into action, showing real-life fits, tailoring, and “before-and-after” moments. By highlighting the local experience, Relish proved itself Men’s Wearhouse’s most effective sales-driving channel at the store level, complementing national marketing efforts.

Why It Matters

Men’s Wearhouse’s campaign shows that brand marketing alone can’t drive local retail action.
By leveraging creators to spotlight neighborhood stores and real customer experiences, the campaign converted recognition into visits, sales, and cultural visibility.

Because the best brand moments aren’t just in ads—they happen in the store, in front of mirrors, and in the confidence customers carry out the door.