Bringing Bold Flavors to Life: Relish Powers City BBQ’s Pickle Menu Launch

Introduction

When City BBQ rolled out its new Pickle Menu, they were not just adding a few new items. They were taking a bold swing — blending smoky barbecue classics with a tangy, unexpected twist. To make sure the launch made the splash it deserved, City BBQ knew they needed more than a few announcements. They needed real buzz, real excitement, and real customers showing up hungry to try it.

Traditional ads alone were not going to deliver that kind of energy. City BBQ partnered with Relish to turn their bold new menu into a must-try experience across key BBQ-loving cities.

The Opportunity

City BBQ was already loved for their slow-cooked, smoky classics. The Pickle Menu was a chance to refresh the brand, get people talking, and bring new guests into the fold. The opportunity was not just about highlighting the new flavors. It was about creating excitement that felt fresh, fun, and irresistible — especially in markets like Chicago, Atlanta, and Columbus.

Relish saw the opportunity to create real momentum by connecting City BBQ with local creators who live for big flavors and memorable dining moments.

The Strategy

Relish knew the Pickle Menu needed to hit the market with energy. The plan was simple: light up social feeds, get people curious, and drive visits right from day one.

The campaign focused on four key moves:

• Connect with flavor fans: Relish partnered with local creators who love discovering bold, crave-worthy food and who know how to get their audiences hungry too.
• Create buzzworthy first bites: Early access content showcased the new Pickle Menu and made trying it feel like a can’t-miss event.
• Turn first tastes into fan moments: Creators shared their genuine reactions, helping the Pickle Menu feel exciting, approachable, and totally worth a visit.
• Handle the details: Relish managed outreach, content coordination, and rollout timing to keep energy building across every market.

The goal was clear. Make the Pickle Menu the most talked-about thing in BBQ — and get crowds lining up to try it.

The Results

Relish’s campaign delivered mouthwatering results:

• 36 pieces of creator-driven and user-generated content
• 150,000+ local views across key BBQ markets
• 13,000+ engagements, including comments, shares, and saves
• 8.2% engagement rate, blowing past industry benchmarks
• A wave of new visitors and steady foot traffic fueled by authentic excitement across social media

Relish helped turn the Pickle Menu launch into a real-world success, driving steady business and refreshing City BBQ’s brand momentum in multiple cities.

Why It Matters

In today’s crowded food scene, even great flavors need the right spotlight. Launching new menu items successfully means creating more than awareness. It means building authentic excitement that gets people talking, sharing, and visiting.

Relish helps brands like City BBQ move beyond marketing noise.

By connecting through real people and real experiences, Relish turns bold product moves into real-world momentum that drives growth.

This case shows that when you mix bold flavors with smart strategy, you do not just launch a menu. You create a movement.

Ready to turn your next launch into a must-visit moment?

Let’s talk. https://tryrelish.com/contact-us