Fresh, Fun, Viral: Inside Hana Sushi’s Creator Campaign with Relish

Introduction

Hana Sushi and Izakaya, with locations in Portland and Corvallis, is known for its vibrant conveyor belt sushi and izakaya dishes served in a cozy, welcoming atmosphere. To increase weekday foot traffic and local buzz, they partnered with Relish to transform their all-you-can-eat experience into a creator-driven campaign.

The Opportunity

Hana Sushi wanted to fill tables during off-peak weekday hours while showcasing its fresh, colorful sushi and sizzling izakaya dishes. They needed local creators to highlight the fun of the conveyor belt experience while showing followers why Hana is a must-visit for Portland and Corvallis food lovers.

The Strategy

Relish designed a campaign encouraging creators to:

• Capture vibrant conveyor belt sushi, izakaya dishes, and fresh ingredients
• Highlight the fun, cozy dining atmosphere
• Showcase the all-you-can-eat sushi experience paired with sake
• Use upbeat music and authentic reactions to engage viewers
• Encourage audiences to plan a visit for date nights or group hangs

The Results

• 8 creator posts across Instagram Reels and TikTok
• 33,419 total views showcasing Hana Sushi
• 1,801 total engagements, including likes, comments, and shares
• 5.39% engagement rate driving local discovery and foot traffic

Creators reported direct messages from followers asking for details and planning visits, turning weekday windows into buzz-building opportunities for Hana Sushi.

Why It Matters

Relish’s creator-driven strategy turned Hana Sushi’s all-you-can-eat offering into a social media magnet, increasing local awareness and table bookings during off-peak times.

Hana Sushi didn’t just serve sushi—they served an experience people wanted to share.

Ready to turn your unique offer into community buzz?

Let’s talk. https://tryrelish.com/contact-us