How Asian Family Market Turned Grocery Shopping into Local Buzz with Relish

Introduction

Asian Family Market (AFM) has long been a hidden gem for Portlanders seeking the freshest produce, seafood, and unique Asian snacks. With a mission to bring the best foods from across Asia to local families, AFM wanted to drive more local foot traffic and introduce new shoppers to its vibrant aisles and specialty offerings. To amplify this mission, AFM partnered with Relish to transform a shopping trip into a creator-driven experience that captured their fresh, community-focused energy.

The Opportunity

AFM was ready to show Portland’s food lovers what they were missing—aisles stocked with Korean pears, lychee, live seafood, and hard-to-find snacks. They didn’t just want local awareness; they wanted local excitement that would translate into shoppers walking through the doors.

The Strategy

Relish launched a targeted creator campaign designed to showcase AFM as a discovery destination:

• Partnered with Portland creators passionate about food and cultural exploration to shop at AFM and share their finds.
• Highlighted the store’s unique products, from fresh Asian produce to live seafood, hot pot ingredients, and specialty snacks.
• Captured authentic, engaging Reels that made grocery shopping feel like an adventure, turning everyday errands into content moments.
• Encouraged creators to showcase their favorite products, taste-test unique snacks, and highlight the affordability and freshness AFM offers.
• Ensured seamless execution through clear creator guidelines, timely scheduling, and FTC compliance.

The Results

The campaign delivered measurable local buzz for Asian Family Market:

• 11 creator posts on Instagram Reels and TikTok
• 28,479 total views highlighting the AFM experience
• 1,163 total engagements, including shares, saves, and comments
• 4.08% engagement rate driving conversations and in-store visits

Creators’ content showcased AFM’s vibrant offerings while inviting followers to explore the store themselves, driving new foot traffic from curious locals.

Why It Matters

This campaign demonstrated how grocery shopping can become an opportunity for authentic storytelling and discovery. By partnering with local creators, Asian Family Market transformed its aisles into shareable moments that reached beyond their regular customers and sparked curiosity within the community.

Relish helped AFM turn fresh produce and specialty products into a compelling narrative that increased local awareness while staying true to their mission of bringing the best of Asia to Portland families.

Ready to turn your store into a discovery destination?

Let’s talk. https://tryrelish.com/contact-us