From Scroll to Sizzle: How Crafty Cow Packed the House

Introduction

Crafty Cow is where comfort food meets craft, serving up towering burgers, crispy chicken sandwiches, and perfectly paired beers in a laid-back Wisconsin setting. Looking to attract local foodies and drive new visits to its Milwaukee and Wauwatosa locations, Crafty Cow partnered with Relish to transform its iconic burgers into irresistible content moments that would reach hungry locals right where they scroll.

The Opportunity

Crafty Cow wanted more than mouthwatering photos—they wanted local creators to share the full Crafty Cow experience, from the first sizzle of the patty to the last bite, inspiring followers to turn digital cravings into in-person visits.

The Strategy

Relish activated a creator campaign designed to capture the energy and flavor of Crafty Cow:

• Partnered with Milwaukee and Wauwatosa creators known for high-quality food content and genuine local reach.
• Encouraged creators to showcase their favorite burgers, loaded sides, and the welcoming Wisconsin vibes in Reels and TikToks.
• Highlighted Crafty Cow’s focus on fun, from creative menu items to craft beer pairings.
• Ensured creators posted within 7–9 days of their visit to maintain campaign momentum.
• Managed clear guidelines and scheduling to create a seamless, authentic storytelling experience for creators and their audiences.

The Results

The Crafty Cow campaign turned local cravings into measurable action:

• 19 creator posts across Instagram Reels and TikTok
• 30,975 total views showcasing Crafty Cow’s burgers, beers, and laid-back atmosphere
• 2,613 total engagements, including likes, comments, and shares
• 8.44% engagement rate, well above industry benchmarks

Creators captured everything from cheesy burger pulls to crisp pours of craft beer, driving local excitement and encouraging their audiences to stop by for the ultimate Wisconsin burger adventure.

Why It Matters

Relish helped Crafty Cow turn its iconic burgers into buzzworthy content, using creator storytelling to transform followers into diners. By inviting local creators to experience and share the Crafty Cow story authentically, the campaign increased local visibility while staying true to the brand’s mission of inspiring people to celebrate life through good food.

Crafty Cow didn’t just serve up burgers—they created a movement that turned scrolls into visits.

Ready to turn your restaurant into a hotspot?

Let’s talk. https://tryrelish.com/contact-us