From Shelf to Sizzle: How Boozy Jerky Took Total Wine by Storm

Boozy Jerky isn’t just beef jerky—it’s a snacking revolution. Infused with real spirits and bold flavors, it turns ordinary jerky into an adult-friendly indulgence.

As Boozy Jerky expanded into Total Wine locations across Texas, Florida, and California, the challenge was clear: how do you make jerky that’s already crave-worthy stand out in crowded liquor aisles and inspire trial among adventurous, experience-driven consumers?

The Opportunity

Boozy Jerky wasn’t just introducing a product—it was offering a unique, adult snacking experience.
Launching in retail required more than shelf presence—it needed authentic excitement, social proof, and a way for curious shoppers to envision Boozy Jerky as their next party snack, road trip companion, or gift idea.

With multiple flavor options and a growing national reputation, the brand needed creators to bring Boozy Jerky to life in local communities and across social feeds.

The Strategy

Relish activated a network of lifestyle, foodie, and local culture creators to showcase Boozy Jerky from the shelf to the first bite.

Creators were encouraged to highlight discovery moments—finding Boozy Jerky at Total Wine, sharing tasting experiences, and integrating it into their social routines.

Key tactics included:

• Retail-first storytelling: Capturing Total Wine shelf discovery, unboxing, and flavor hauls.
• Lifestyle integration: Showing Boozy Jerky in casual gatherings, road trips, home bars, and gifting moments.
• Flavor spotlight: Emphasizing the boozy twist and unique jerky textures to differentiate from standard jerky.
• Authentic reactions: Sharing first bites, gifting, and surprise moments to drive engagement and relatability.
• Local amplification: Targeting creators in Texas, Florida, Los Angeles, and San Diego to drive store traffic and retail pull-through.
• Tone: Bold, playful, and slightly irreverent—matching the personality of Boozy Jerky.

The Results

• 52 pieces of creator content
• 142,256 total views
• 3,388 engagements
• 2.38% engagement rate

Boozy Jerky content lit up feeds with laughter, flavor reactions, and sharable moments. Creators highlighted the taste, boozy twist, and snackability, turning Total Wine aisles into discovery hotspots and driving consumers to seek out the brand in their local stores.

Why It Matters

Boozy Jerky’s retail launch proved that a well-loved product becomes unforgettable when paired with real creators and local authenticity.
By leaning into experiential storytelling and integrating into real social routines, Boozy Jerky turned shelf space into a cultural moment—and made jerky something people actually talk about.

Because the best placement doesn’t happen in ads.
It happens in people’s lives.

Ready to turn your retail launch into a social sensation?
Let’s talk.
👉 https://tryrelish.com/contact-us