Introduction
Dalina, a beloved neighborhood gem since 2016, is known for its locally sourced, Italian-inspired dishes and specialty coffees. When they launched their new all-day brunch menu at their Chinatown and Broadway locations, the goal was simple: drive awareness and engagement for a menu that breaks the traditional “brunch hours” mold. The challenge? Showcase the food, the experience, and the Dalina App as the best way to order—all through creator-driven storytelling.
The Opportunity
Dalina wanted to introduce their brunch menu as a flexible, anytime experience while highlighting the Dalina App, which offered followers 60% off brunch and a coffee through a unique code. The campaign aimed to show that brunch at Dalina isn’t just a meal—it’s an experience worth sharing.
The Strategy
Relish crafted a creator campaign that emphasized authenticity, fun, and seamless digital ordering. Influencers were invited to bring a guest, enjoy brunch with coffee on the house, and share their experience via short-form video on Instagram Reels or TikTok. Each creator had a unique discount code to share with followers, incentivizing app downloads and orders.
Key tactics included:
The Results
The campaign successfully positioned Dalina as the go-to spot for brunch at any hour, driving both awareness and excitement around the menu and app.
Why It Matters
This campaign proved that local, community-focused brands can harness creator authenticity to drive real-world engagement. Dalina didn’t just promote brunch—they made it an experience worth visiting, sharing, and ordering through their app.
Dalina turned influencers into advocates, and brunch into a social moment.
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