BARIS — Patagonia’s Chocolate-Covered Raspberry Goes Stateside

Introduction

BARIS isn’t just a snack—it’s a story. Born in Bariloche, Patagonia, and brought to life by founders mentored by the creators of TALENTI Gelato, BARIS set out to introduce U.S. consumers to something completely different: chocolate-covered raspberries crafted with the same care, culture, and sense of adventure as the place they come from.

But with a product as nostalgic and premium as BARIS, the challenge was clear:
How do you introduce a brand that feels like a memory—when no one here has ever tasted it?

The Opportunity

BARIS was new to the U.S. market but not new to passion. The founders had a narrative rich with origin, craftsmanship, and authenticity—exactly the kind of story social creators love to tell. What they needed was awareness, trial, and a fast way to validate demand in a crowded category dominated by familiar chocolate-covered snacks.

Creator discovery was the unlock. If we could get people in Chicago talking, tasting, and sharing the BARIS experience—rooted in Patagonia’s wild summers, garden raspberries, and slow-crafted chocolate—we could build a movement powered by storytelling rather than shelf placement.

The Strategy

Relish activated local Chicago creators to introduce BARIS the way it was meant to be discovered: through emotion, curiosity, and culture.

Key tactics included:

• Lead with origin. Creators told the story behind BARIS—the Bariloche summers, the fresh raspberries, the founders mentored by TALENTI—making the brand feel instantly meaningful.
• Make tasting a moment. We encouraged creators to film first-bite reactions. The burst of raspberry became the hook. The chocolate became the payoff.
• Elevate the craft. Close-up visuals focused on real ingredients and premium quality, helping BARIS stand out in a category where “chocolate + fruit” is usually an afterthought.
• Prioritize authenticity. No scripts, no rigid talking points. Chicago creators shared BARIS as if they’d just found something special at a local market—and had to tell their friends.

The result was a wave of organic storytelling that matched the brand’s warmth and intentionality.

The Results

• 10 creator posts
• 35,087 total views
• 906 engagements
• 2.58% engagement rate

Creators helped translate Patagonia’s charm into local love—introducing BARIS to Chicago consumers in a way that felt personal, emotional, and real.

Why It Matters

Modern food discovery is emotional. People don’t fall in love with new brands because of ads—they fall in love because someone they trust says, “you have to try this.”

BARIS entered the U.S. with a product built on authenticity. The creator campaign helped match that authenticity with momentum—turning a heartfelt origin story into tangible consumer excitement.

Ready to bring your product to life in local retail markets?
Let’s talk. https://tryrelish.com/contact-us