Discover Natural Beauty at Buff City Soap’s Newest Locations in Texas

Introduction

Buff City Soap has been reshaping the personal care industry with its handmade, plant-based soaps, bath bombs, and skincare essentials. With a growing reputation for clean, cruelty-free beauty, Buff City set out to expand its reach across Texas — and wanted to do more than just open doors. They wanted to create an experience that inspired, delighted, and brought new customers into the fold.

To help make it happen, Buff City partnered with Relish to spark local buzz, drive foot traffic, and showcase the brand’s vibrant, hands-on experience in a fresh, authentic way.

The Opportunity

Buff City Soap was offering more than products. They were offering a full sensory experience — colorful, customizable, and rooted in sustainable self-care.

The opportunity was to capture the joy of visiting Buff City stores and bring it to life on social media, inspiring new audiences to explore the brand in person and become part of the growing Buff City movement.

Relish recognized that the key was to create authentic, engaging content that felt as vibrant and welcoming as the stores themselves.

The Strategy
Relish designed a creator-driven campaign focused on amplifying the Buff City experience in key Texas markets.

The activation centered around four key moves:

• Partner with creators who embody clean beauty: Relish curated a group of influencers passionate about self-care, sustainability, and lifestyle authenticity.
• Showcase the in-store experience: Creators highlighted the vibrant visuals, custom scent options, and hands-on soap-making process that set Buff City apart.
• Create visual stories that inspire visits: Posts brought Buff City’s colorful, plant-based ethos to life across social media feeds.
• Handle the full execution: Relish managed creator outreach, content coordination, scheduling, and reporting to ensure seamless campaign delivery.

The goal was clear. Transform Buff City Soap’s in-store magic into irresistible digital moments that turned curiosity into foot traffic.

The Results

Relish’s multi-location activation drove standout performance:

• 137 pieces of creator content
• 490,000+ total views across key Texas cities
• 27,000+ engagements including comments, shares, and saves
• 8.9% engagement rate, far exceeding personal care industry norms
• A measurable surge in in-store visits and brand visibility

Relish helped Buff City Soap bring their mission of clean, plant-based beauty to more people than ever before.

Why It Matters

In a crowded personal care market, standing out means offering more than products. It means creating experiences that customers feel, share, and return to.

Relish helps brands like Buff City Soap turn authentic brand moments into sustainable growth.

By connecting with the right voices and building real excitement, Relish transforms customer curiosity into loyalty and community.

This case shows that when you lead with authenticity and creativity, you do not just sell products. You build a movement.

Ready to turn your next launch into a real-world success story?

Let’s talk. https://tryrelish.com/contact-us