Coastal Flavor, Widened Reach: How Relish Helped Coyote Grill Capture Laguna Beach’s Heart

Laguna Beach, CA

Introduction

Coyote Grill had already built a loyal following in Laguna Beach with its bold flavors, fresh coastal dishes, and laid-back, oceanfront vibe. But even beloved hidden gems need fresh momentum. To stay top of mind in a competitive dining scene, Coyote Grill needed more than reputation—they needed to bring new guests into the experience.

The Opportunity

While Coyote Grill was a staple for locals, growing visibility among new diners was critical for long-term success. In a market where first impressions are often made online, they needed to share their authentic beachside charm in a way that felt organic, aspirational, and accessible. To help bring their story to life, they partnered with Relish.

The Strategy

Relish crafted a hyperlocal influencer campaign focused on storytelling that captured not just the food—but the feeling of dining at Coyote Grill. Local creators highlighted everything from signature margaritas and tacos to the unbeatable ocean views, making followers feel like they were already there.

Key tactics included:

  • Partnering with Laguna Beach-focused lifestyle and food creators
  • Emphasizing visual storytelling around Coyote Grill’s coastal vibe and dishes
  • Posting authentic, experience-driven content timed with peak dining seasons
  • Full campaign reporting and performance tracking

The Results

  • 13 creator posts
  • 132,951 total views
  • 6,825 engagements
  • 5.13% engagement rate
  • Significant lift in brand awareness and new customer visits

Every post helped turn curiosity into action, drawing a steady wave of new visitors eager to experience Laguna Beach’s best-kept secret firsthand.

Why It Matters

Today’s diners crave connection just as much as great food. Coyote Grill’s story proves that when you invest in authentic local voices and compelling visual storytelling, you do more than boost awareness—you build emotional loyalty. With Relish, Coyote Grill transformed from a hidden gem to a must-visit coastal experience for locals and tourists alike.

Ready to turn your next launch into a real-world success story?

Let’s talk. https://tryrelish.com/contact-us

13
Posted Content
133K
Total Views
6.8K
Engagements
5.1%
Engagement Rate