Introduction
Coyote Grill had already built a loyal following in Laguna Beach with its bold flavors, fresh coastal dishes, and laid-back, oceanfront vibe. But even beloved hidden gems need fresh momentum. To stay top of mind in a competitive dining scene, Coyote Grill needed more than reputation—they needed to bring new guests into the experience.
The Opportunity
While Coyote Grill was a staple for locals, growing visibility among new diners was critical for long-term success. In a market where first impressions are often made online, they needed to share their authentic beachside charm in a way that felt organic, aspirational, and accessible. To help bring their story to life, they partnered with Relish.
The Strategy
Relish crafted a hyperlocal influencer campaign focused on storytelling that captured not just the food—but the feeling of dining at Coyote Grill. Local creators highlighted everything from signature margaritas and tacos to the unbeatable ocean views, making followers feel like they were already there.
Key tactics included:
The Results
Every post helped turn curiosity into action, drawing a steady wave of new visitors eager to experience Laguna Beach’s best-kept secret firsthand.
Why It Matters
Today’s diners crave connection just as much as great food. Coyote Grill’s story proves that when you invest in authentic local voices and compelling visual storytelling, you do more than boost awareness—you build emotional loyalty. With Relish, Coyote Grill transformed from a hidden gem to a must-visit coastal experience for locals and tourists alike.
Ready to turn your next launch into a real-world success story?
Let’s talk. https://tryrelish.com/contact-us