Introduction
Mattarello Cooking Lab wasn’t just offering pasta classes—they were offering a true taste of Italy in the heart of San Diego. With a hands-on, welcoming experience that taught guests the art of pasta-making, they had a recipe for something special. But to reach more local families, groups, and adventure-seekers, they needed a way to turn their culinary magic into community buzz.
The Opportunity
While Mattarello was already popular with corporate events and culinary enthusiasts, their next step was clear: expand their presence among everyday locals looking for memorable, hands-on experiences. In a city where social discovery drives new experiences, Mattarello needed to bring their authentic Italian storytelling to a wider, lifestyle-driven audience.
The Strategy
Relish launched a local influencer campaign designed to highlight the fun, interactive spirit of a Mattarello class. By partnering with San Diego creators who loved food, learning, and community, the campaign showed followers that pasta-making wasn’t just a meal—it was an experience worth gathering for.
Key tactics included:
The Results
Influencer content turned Mattarello’s immersive experience into a must-try adventure, helping drive a wave of new bookings from families, couples, and friend groups.
Why It Matters
Experiences that build skills, memories, and genuine joy are the ones people remember—and recommend. Mattarello Cooking Lab’s story shows that when you connect real-world experiences with authentic local voices, you create more than marketing wins—you create lasting community. With Relish, Mattarello didn’t just fill classes. They inspired San Diego to roll up their sleeves and make something unforgettable together.
Ready to turn your next launch into a real-world success story?
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