The Warehouse Group Turns Weekly Specials into Sales with Relish

Introduction
The Warehouse Group wanted to take their weekly specials from “nice to have” to “can’t miss.” With offerings like 50-50 Mondays—50% off appetizers and draft beer—and a daily Happy Hour packed with unbeatable deals, they had plenty to entice customers. But with Relish’s help, the goal was to create a social buzz across multiple Canadian cities, turning everyday value into an event locals couldn’t wait to share online.

The Opportunity
Weekly specials are a powerful driver for repeat visits, but only if people know—and care—about them. The Warehouse Group saw the potential to build a consistent drumbeat of excitement by leveraging influencer marketing to spotlight both the deals and the lively, community-driven atmosphere. The mission: make The Warehouse Group’s specials a talking point from coast to coast.

The Strategy

Relish developed a creator campaign designed to showcase the full spectrum of The Warehouse Group’s specials as more than discounts—they’re social experiences:

• Activated 33 local influencers across Calgary, Edmonton, Vancouver, Victoria, Montreal, Ottawa, and Burlington.
• Spotlighted marquee offers like 50-50 Mondays and the brand’s daily Happy Hour.
• Encouraged content that captured the energy—cheers, table spreads, and packed patios.
• Focused on vibrant visuals and upbeat audio to match the Warehouse Group’s fun-first brand voice.
• Ensured every post tagged the location, driving awareness and foot traffic in each market.

The Results

The campaign delivered major results, proving that weekly specials can drive engagement all week long:

• 55,841 views across Instagram and TikTok.
• 39,115 total engagements including likes, comments, shares, and saves.
• A 7.00% engagement rate, outperforming industry benchmarks and showing strong audience interest.
• 33 creator posts that filled feeds with crave-worthy food, frosty drinks, and contagious vibes.

From slow-motion beer pours to sizzling appetizer close-ups, creators brought The Warehouse Group’s specials to life in a way that made viewers want to join in—no matter the day of the week.

Why It Matters

Relish turned everyday offers into high-performing brand moments by blending influencer authenticity with data-driven amplification. For The Warehouse Group, it wasn’t just about promoting deals—it was about building a weekly ritual in seven Canadian cities that locals can’t wait to share online.

The Warehouse Group didn’t just run specials.

They made them the highlight of the week.