Introduction
Birdhouse Wingerie & Bar, known for high-quality wings, indulgent comfort food, and inventive cocktails, wanted to make a splash this summer—and their new Laval location gave the perfect opportunity. With a menu full of flavorful wings, hearty bites, and sweet treats like cookie ice cream sandwiches, the goal was clear: turn a dining experience into a social moment that highlighted both the food and the fun atmosphere.
The Opportunity
Birdhouse Wings wasn’t just showcasing wings—they were introducing a destination. Between the outdoor patio, summer cocktails, and playful, urban environment, they wanted to position themselves as Laval’s go-to spot for bold flavors and good vibes. The campaign aimed to highlight the full dining experience, from wings to desserts, while creating content that would resonate with food-loving audiences on TikTok and Instagram.
The Strategy
Relish designed a creator campaign focused on immersive, energetic storytelling. Influencers and a guest were invited to enjoy the full Birdhouse Wings experience, capturing every moment of indulgence on Instagram Reels, TikTok, and Instagram Stories. The content emphasized both the food and the atmosphere—summer-ready, light, and fun.
Key tactics included:
The Results
Creators’ authentic and energetic content helped position Birdhouse Wings as Laval’s new comfort food destination. The campaign successfully blended food, ambiance, and excitement into shareable moments that drove awareness and foot traffic.
Why It Matters
This campaign demonstrates the power of immersive storytelling for restaurant launches. Birdhouse Wings didn’t just promote wings—they created a social experience worth sharing. By combining bold flavors, summer vibes, and creator authenticity, they turned a grand opening into a viral summer moment.
Birdhouse Wings made their mark.
And everyone wanted a seat at the table.
Ready to make your restaurant a social sensation?