Slices That Stop Traffic: How Bacci Pizza’s Jumbo Slices Won Chicago’s Heart

Introduction

When Bacci Pizza wanted to amplify its presence across Chicago, the mission was clear. They didn’t just want to remind locals that they serve jumbo slices; they wanted to transform those slices into a cultural moment that would drive real buzz and real foot traffic to their locations.

Traditional ads wouldn’t cut it. Bacci Pizza needed a campaign that would showcase their legendary slices, drive online orders, and position Bacci as the go-to spot for pizza nights and late-night cravings in Chicago.

The Opportunity

Bacci Pizza has been serving Chicago’s biggest slices since 1996, but standing out in a pizza-loving city required more than a reputation for size alone.

They needed a way to connect directly with locals, using authentic voices and engaging content to drive both online and in-store traffic.

Bacci Pizza partnered with Relish to create a campaign that would transform those oversized slices into oversized buzz, using local creator voices and mouth-watering visuals to capture attention across Chicago.

The Strategy

Relish understood that showcasing Bacci’s jumbo slices wasn’t just about size—it was about turning those cheese pulls and crispy bites into irresistible moments that Chicagoans couldn’t scroll past.

The campaign focused on four key moves:

• Partner with local voices: Relish tapped Chicago creators who love great food and bold flavors, ensuring authentic, local storytelling.
• Create moments worth sharing: Influencers captured first bites, massive cheese pulls, and “slice bigger than your head” shots that turned viewers into customers.
• Showcase online ordering: Content highlighted Bacci’s seamless online ordering, making it easy for Chicagoans to grab a slice on the go or plan their next pizza night.
• Handle the details: Relish managed creator partnerships, scheduling, and rollout to keep content flowing at the right moments to maximize momentum.

The goal was simple: Get people craving Bacci’s jumbo slices and make it effortless for them to satisfy that craving.

The Results

The Bacci Pizza campaign delivered exceptional results:

• 17 creator posts featuring Bacci’s jumbo slices across Instagram and TikTok
• 37,088 local views, expanding Bacci’s reach across Chicago
• 2,694 engagements, including likes, shares, comments, and saves
• 7.26% engagement rate, far exceeding industry benchmarks for food and beverage campaigns

The campaign not only increased local awareness of Bacci’s multiple Chicago locations but also highlighted their seamless online ordering, driving immediate orders and in-person visits while reinforcing Bacci’s position as Chicago’s jumbo slice destination.

Why It Matters

In a city where everyone has a favorite pizza spot, Bacci Pizza proved that size—and the right strategy—matters.

With Relish, brands like Bacci can turn beloved local products into viral, scroll-stopping moments that drive real traffic and lasting customer loyalty.

By combining authentic creator storytelling with strategic execution, Relish transforms everyday menu items into cultural moments that get people through the door and keep them coming back.

Ready to turn your next campaign into a real-world success story?