Secrets Worth Sharing: How Red Phone Booth’s Timeless Sophistication Drove Buzz

Introduction

When Red Phone Booth set out to expand its reach in Atlanta, the mission was clear. They didn’t just want to highlight cocktails—they wanted to showcase the exclusivity, artistry, and timeless elegance of the speakeasy experience that sets Red Phone Booth apart.

Traditional promotions wouldn’t capture the ambiance. Red Phone Booth needed a strategy that would translate its vintage charm and craft cocktail mastery into shareable content that inspired visits and memberships.

The Opportunity

Red Phone Booth is renowned for its dedication to preserving the classic cocktail experience, transporting guests back to the Prohibition era with an upscale, speakeasy environment and impeccable service. With its Buckhead location offering exclusive access to premium craft cocktails in a sophisticated setting, Red Phone Booth sought to position itself as Atlanta’s must-experience hidden gem.

Red Phone Booth partnered with Relish to transform its unique, intimate vibe into compelling content that would drive awareness, attract a discerning audience, and increase memberships.

The Strategy

Relish recognized that Red Phone Booth’s combination of exclusivity, craftsmanship, and vintage elegance provided the perfect foundation for creator storytelling that stops the scroll.

The campaign focused on four key moves:

• Partner with local voices: Relish activated Atlanta creators who align with lifestyle, cocktail culture, and hidden gem content to share the Red Phone Booth experience authentically.
• Create moments worth sharing: Influencers captured the moody, sophisticated ambiance, showcasing rich leather seating, dim lighting, and the iconic red phone booth entrance while highlighting premium craft cocktails.
• Highlight exclusivity and refinement: Content emphasized Red Phone Booth’s membership tiers, expert mixology, and the elevated social experience it offers.
• Handle the details: Relish managed creator outreach, scheduling, and strategic content rollout to align with peak social and dining windows for maximum impact.

The goal was clear: position Red Phone Booth as Atlanta’s premier hidden speakeasy and convert intrigue into reservations and memberships.

The Results

The Red Phone Booth campaign delivered standout results:

• 15 creator posts capturing the refined ambiance, cocktail artistry, and exclusive speakeasy experience
• 72,730 local views, expanding reach across Atlanta’s upscale dining and nightlife audiences
• 5,086 engagements, including likes, saves, shares, and comments
• 6.99% engagement rate, exceeding industry benchmarks for hospitality content

The campaign sparked widespread interest, with creators reporting high follower engagement, questions about gaining access, and direct inquiries about Red Phone Booth’s membership program.

Red Phone Booth reinforced its status as Atlanta’s leader in classic craft cocktails and exclusive social experiences, driving foot traffic and membership conversations in a competitive market.

Why It Matters

In a landscape filled with nightlife options, it takes more than good drinks to stand out. It requires storytelling that captures the essence of exclusivity, craftsmanship, and community.

With Relish, brands like Red Phone Booth transform their spaces into experiences people want to share—and visit.

By combining creator-led visuals with precise, strategic rollout, Relish helps venues like Red Phone Booth convert online buzz into real-world visits, creating lasting momentum and brand loyalty.

Ready to turn your next campaign into a real-world success story?