Matt Denny’s Wins Over LA with Community and Creativity

Introduction

When Matt Denny’s Ale House set out to expand its reach in Los Angeles, the mission was clear. They didn’t just want to showcase craft brews and hearty meals—they wanted to capture the welcoming community spirit that makes Matt Denny’s a local favorite.

Traditional marketing wouldn’t be enough. Matt Denny’s needed a strategy that would bring the warmth of its ale house experience online, driving new customers while deepening connections with its loyal regulars.

The Opportunity

Matt Denny’s Ale House has been a cornerstone of Pasadena’s dining scene, known for its comforting dishes, carefully curated craft beer selection, and a warm, neighborhood feel that keeps locals coming back.

To attract a wider audience, Matt Denny’s needed to showcase its signature dishes, craft brews, and friendly atmosphere in a way that felt authentic and inviting to Angelenos seeking a local spot for good food, drinks, and connection.

Matt Denny’s partnered with Relish to turn its in-house experience into shareable moments that would drive awareness and foot traffic.

The Strategy

Relish recognized that Matt Denny’s community feel and comfort-forward menu made it ideal for creator-led storytelling that sparks local interest.

The campaign focused on four key moves:

• Partner with local voices: Relish activated Pasadena-area creators who love spotlighting neighborhood gems and good eats.
• Create moments worth sharing: Influencers captured signature dishes, craft beers, and the inviting ale house vibe in a way that showcased Matt Denny’s as a welcoming local hangout.
• Highlight comfort and community: Content emphasized the warm, laid-back atmosphere that makes Matt Denny’s a go-to for gatherings, casual nights out, and family meals.
• Handle the details: Relish managed outreach, scheduling, and rollout to align with key dining windows and neighborhood activity for maximum visibility.

The goal was simple: turn Matt Denny’s into a must-visit for those seeking a comforting meal and quality brews in a friendly, local environment.

The Results

The Matt Denny’s Ale House campaign delivered clear, measurable results:

• 5 creator posts highlighting signature dishes, brews, and the warm ale house environment
• 6,600 local views, expanding Matt Denny’s visibility in the Pasadena and greater LA area
• 463 engagements, including likes, comments, shares, and saves
• 7.2% engagement rate, outperforming industry benchmarks for restaurant content

The campaign increased local awareness and engagement, with creators reporting strong audience interest and direct messages asking about the menu and best times to visit.

Matt Denny’s strengthened its position as Pasadena’s neighborhood ale house, driving foot traffic while reinforcing its reputation for comfort, quality, and community.

Why It Matters

In a competitive dining market, it takes more than good food and drinks to stand out. It requires authentic storytelling that turns scrolls into visits and visitors into loyal regulars.

With Relish, brands like Matt Denny’s Ale House transform their local offerings into moments people want to experience and share.

By combining creator-led visuals with strategic rollout, Relish helps restaurants like Matt Denny’s drive sustained growth and community connection, turning buzz into real-world traffic.

Ready to turn your next campaign into a real-world success story?