Portland’s Wine Scene Finds Its Fun Side with Hip Chicks

Introduction

Hip Chicks Do Wine has always done things differently. Founded to make wine approachable and fun, this Portland winery wanted to expand its local reach beyond its loyal customer base. They weren’t looking for just another tasting event—they wanted to create a moment that captured their playful spirit and turned in-person connection into digital buzz.

The Opportunity

Hip Chicks aimed to attract Portland’s social-savvy locals seeking memorable wine experiences rooted in community and connection. With a tasting room known for its welcoming, unpretentious vibe, Hip Chicks partnered with Relish to transform a wine tasting event into a creator-driven campaign that would reach new audiences and drive foot traffic.

The Strategy

Relish crafted a campaign built around authentic, shareable moments:

• Partnered with Portland creators aligned with Hip Chicks’ audience to attend the Wise Influencer Mixer.
• Captured candid, engaging moments of laughter, tasting, and connection in the vibrant Hip Chicks environment.
• Highlighted approachable wine culture, diverse selections, and the fun, welcoming energy that sets Hip Chicks apart.
• Encouraged creators to capture wine pours, small bites, and genuine reactions to make their followers feel part of the event.
• Managed creator outreach, scheduling, and FTC compliance, ensuring seamless execution and timely posting within 7–9 days for maximum reach.

The Results

The campaign delivered measurable buzz for Hip Chicks:

• 15 creator posts across Instagram Reels and TikTok
• 29,385 total views showcasing the Hip Chicks experience
• 1,118 total engagements, including likes, comments, and shares
• 3.80% engagement rate driving local discovery and foot traffic

Creators’ posts prompted follower questions about visiting, leading to increased tasting room visits and local brand awareness.

Why It Matters

This campaign showed how a single event can become a scalable marketing moment through authentic creator storytelling. Hip Chicks Do Wine didn’t just pour wine—they poured connection and community into every post, capturing their brand’s essence while driving measurable awareness and new visits.

Relish helped Hip Chicks Do Wine turn an intimate tasting into a shareable moment, expanding their reach while staying true to their fun, approachable ethos.
Ready to turn your tasting room into a viral post?

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