Portland Locals Find Their Perfect Pour at La Familia Cider

Introduction

La Familia Cider, founded by the Gonzalez family, blends Oregon’s craft cider movement with aguas frescas-inspired flavors while supporting immigrant families. For their 8th Anniversary and Cinco de Mayo, they wanted to turn a celebration into a reason for Portland and Salem locals to walk through their doors.

The Opportunity

La Familia wasn’t just hosting a party; they aimed to drive local foot traffic and awareness, reinforcing their taprooms as welcoming community hubs while showcasing their mission and Mexican-inspired ciders.

The Strategy

Relish built a creator campaign centered on celebration as a driver for in-person traffic. Creators were invited to:

• Capture the Cinco de Mayo energy, decor, and social atmosphere.
• Highlight cider and Mexican eats pairings.
• Share authentic first-sip and tasting reactions.
• Tell La Familia’s story of family, culture, and local impact.
• Prompt their audience to plan visits for date nights and group hangs.

The Results

• 14 creator posts across Instagram and TikTok
• 104,326 total views showcasing cider and community
• 7,129 engagements, including likes, comments, and shares
• 6.83% engagement rate driving local discovery and foot traffic

The campaign drove immediate local visits, with creators receiving DMs from followers planning their own tasting room trips.

Why It Matters

Relish’s creator-led strategy turned La Familia’s anniversary into a community-driven event that delivered foot traffic and local buzz while deepening the brand’s connection with its audience.

La Familia didn’t just celebrate 8 years—they turned it into a reason for the community to show up, sip, and stay.

Ready to turn your next event into a community driver?

Let’s talk. https://tryrelish.com/contact-us