Introduction
Romesco Mexiterranean Bistro is a culinary gem in San Diego, known for its bold fusion of Mexican and Mediterranean flavors. With signature dishes like fresh seafood paella and rich mole, Romesco delivers a high-end yet approachable dining experience. Their goal? To boost visibility with local diners and become a top-tier foodie destination through influencer-driven storytelling.
The Opportunity
Despite a loyal customer base, Romesco wanted to expand its reach and bring new audiences into the fold. With San Diego’s dining scene saturated with content, standing out meant going beyond traditional ads. They needed authentic content that celebrated their unique fusion cuisine—and creators who could capture the energy of their space and dishes in a fresh, engaging way.
The Strategy
Relish activated a campaign centered on showcasing Romesco’s vibrant culinary identity through social content. Local creators were invited to experience the bistro firsthand and tell the story of Romesco through their lens—highlighting everything from sizzling dishes to the restaurant’s warm, inviting atmosphere.
Key tactics included:
The Results
Why It Matters
Influencer marketing isn’t just about awareness—it’s about appetite. By tapping into the voices of trusted local creators, Romesco didn’t just gain visibility—they inspired action. The campaign helped solidify their spot as one of San Diego’s most buzzworthy dining experiences.
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