Introduction
Rock & Brews had already mastered the art of pairing great food with iconic rock ‘n’ roll energy. With locations in The Colony and San Antonio, Texas, and Orlando, Florida, they had the atmosphere—and the attitude. What they needed next was a way to turn that energy into real-world traffic, building stronger community connections across every market.
The Opportunity
Rock & Brews wasn’t just competing with other restaurants. They were competing for attention. With their unique blend of live music culture, vibrant décor, and crave-worthy menu, they had the ingredients for success. But to translate their brand story into local momentum, they needed a partner who could activate excitement authentically and at scale.
The Strategy
Relish designed a multi-market influencer campaign that showcased the full Rock & Brews experience—from the killer playlists to the craft beer taps. Local creators were selected based on their ability to capture and share high-energy moments that reflected the brand’s spirit.
Key tactics included:
The Results
Each post served as an open invitation to experience Rock & Brews firsthand, helping drive steady new traffic and cementing the brand’s presence in highly competitive markets.
Why It Matters
Today’s diners aren’t just looking for a meal—they are looking for an experience. Rock & Brews proved that when you tell the right story through the right local voices, you don’t just attract customers—you create fans. With Relish, Rock & Brews turned up the volume on their brand, filling seats, amplifying awareness, and building communities fueled by great food and even better vibes.
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