TITLE Boxing Club Ignites Fitness with Creator-Driven Content

The Opportunity

TITLE Boxing Club wasn’t just promoting workouts—it was inviting creators and audiences into a high-energy fitness experience.
The goal was more than awareness. TITLE Boxing needed to inspire confidence, showcase the fun of boxing, and demonstrate how workouts could be both empowering and stress-relieving.

With classes in Nashville, Chicago, Boston, Minneapolis, and Allen/Dallas, the brand relied on authentic creator storytelling to turn first-time visitors into advocates for boxing fitness.

The Strategy

Relish activated a network of fitness and lifestyle creators in key markets to experience TITLE Boxing Club firsthand. Creators captured action-packed content from punching bags to post-class glows, highlighting both the physical intensity and mental benefits of the workout.

Key tactics included:

• Location storytelling: Spotlighting modern studios across multiple cities to create aspirational and relatable experiences.
• Lifestyle integration: Showcasing real reactions to classes, energy boosts, stress relief, and confidence-building moments.
• Dynamic content creation: Encouraging videos of punching, group classes, and first-time experiences with upbeat music and motion.
• Authentic voice: Creators shared personal storytelling—what surprised them, how they felt, and the community energy.
• Local amplification: Targeting audiences in each city to drive in-person visits and word-of-mouth buzz.

The tone: energetic, bold, and inspiring—just like TITLE Boxing itself.

The Results

• 29 creator posts
• 39,195 total views
• 1,645 engagements
• 4.20% engagement rate

The campaign brought TITLE Boxing locations to life online. Creators captured sweaty, high-energy workouts and empowering moments, giving audiences a front-row seat to the excitement of boxing fitness. The content highlighted both the intensity of the class and the welcoming community, making first-time visits feel approachable and motivating.

Why It Matters

TITLE Boxing’s activation proved that experiential fitness marketing works best through real people, real stories, and real energy. By letting creators authentically experience the workout and share their journeys, the campaign transformed studio visits into cultural moments in multiple markets.

TITLE Boxing didn’t just promote a workout—they made boxing a must-try experience.

Because the most effective fitness campaigns don’t live in ads.
They happen in the sweat, smiles, and stories of participants.

Ready to elevate your fitness brand with creator-driven campaigns?
👉 https://tryrelish.com/contact-us