Introduction
Trident Coffee is redefining the cold brew experience in Southern California. With three laid-back, beachside locations and a focus on health-forward offerings—like keto and gluten-free baked goods—Trident delivers more than just a caffeine fix. As a veteran-owned brand rooted in community and wellness, their mission is to fuel active lifestyles with smooth, bold flavor. Their goal? Increase in-store visits and visibility among coastal coffee lovers through authentic, creator-led storytelling.
The Opportunity
While Trident had strong local roots, they wanted to reach more San Diegans (and tourists) scrolling for their next café stop. The challenge wasn’t product quality—it was standing out in a crowded coffee scene. They needed content that felt personal and local, showcasing not just the drinks, but the full beachside vibe and health-conscious menu that made Trident unique.
The Strategy
Relish built a creator campaign centered around Trident’s cold brew lifestyle. We invited a curated group of San Diego-based influencers to enjoy Trident with a plus one, capturing everything from the first pour to the final sip—alongside a fresh-baked keto donut or empanada.
Key tactics included:
The Results
Why It Matters
With so many brands vying for attention, trust matters. Trident Coffee didn’t just serve cold brew—they served a lifestyle. By giving creators the freedom to showcase their authentic experiences, the campaign generated real connection and meaningful engagement. The result? More buzz, more visits, and a deeper bond with the local community.
Ready to brew your next big moment?
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