Owning the Night: Relish Powers Shiner’s Breakout at Nashville’s Girl’s Night Out

Introduction

When Shiner’s set out to make a splash at Nashville’s Girl’s Night Out, they knew they needed more than good vibes and great drinks. They needed to become the must-visit destination for the city's most energetic crowd. To make it happen, they partnered with Relish to build buzz, drive excitement, and get people through the door.

Traditional event promotion would not deliver that kind of energy. Shiner’s needed to tap directly into the heart of Nashville’s nightlife scene and create real momentum.

The Opportunity

Girl’s Night Out was the perfect stage to introduce Shiner’s to a fresh audience. The opportunity was not just about filling the venue for one night. It was about turning first-time guests into loyal fans.

Relish saw the chance to position Shiner’s as both the ideal pre-game spot and the ultimate late-night destination, using real voices from Nashville’s vibrant creator scene to make the experience feel exciting and authentic.

The Strategy

Relish built a creator-led campaign that put Shiner’s at the center of the night’s story.

The activation focused on four key moves:

• Partner with local creators: Relish connected with Nashville influencers who know how to capture a great night out and inspire their audiences to join in.
• Capture the full experience: Creators shared the energy of Shiner’s, from the first cheers to the last dance, giving followers a real glimpse inside the action.
• Fuel social momentum: Early posts built anticipation before the event, and live content kept the buzz going during the night.
• Manage the full campaign: Relish coordinated all creator activity, content rollout, and performance tracking to maximize visibility and impact.

The goal was clear. Get people excited, get them talking, and make Shiner’s the place to be.

The Results

Relish’s targeted activation delivered immediate results:

• 4 pieces of original creator content across social channels
• 15,000+ views leading up to and during the event
• 600+ engagements, including comments, shares, and live reactions
• 4% engagement rate, beating typical nightlife event benchmarks
• A packed venue and a surge of new fans who now see Shiner’s as their go-to destination for future nights out

Relish helped Shiner’s turn a single event into the foundation of stronger, lasting brand momentum in Nashville’s competitive nightlife scene.

Why it matters?
Winning in nightlife is about more than throwing a good party. It is about becoming part of the city’s culture and building experiences that people want to return to again and again.

Relish helps brands like Shiner’s create those kinds of moments.

By working with real voices and delivering real energy, Relish turns live events into lasting business growth.

This case shows that when you bring the right energy, strategy, and connections together, you do not just fill a room. You turn one great night into lasting momentum. You create buzz that keeps people coming back.

Ready to turn your next product launch into real-world momentum?

Let’s talk. https://tryrelish.com/contact-us