Introduction
Rolo had long been a staple for men seeking effortless style—offering everything from tailored blazers to elevated streetwear. But as the fashion landscape shifted toward digital discovery, Rolo needed more than word-of-mouth. They needed a way to turn online impressions into in-store momentum.
The Opportunity
Rolo wasn’t struggling with brand identity or product quality. Their curated collections already spoke to a loyal base. What they lacked was broader visibility among younger, style-driven audiences who shop by scrolling. To stay top of mind in a fast-moving market, Rolo needed a fresh approach—one rooted in trust, creativity, and cultural fluency.
The Opportunity
Rolo wasn’t struggling with brand identity or product quality. Their curated collections already spoke to a loyal base. What they lacked was broader visibility among younger, style-driven audiences who shop by scrolling. To stay top of mind in a fast-moving market, Rolo needed a fresh approach—one rooted in trust, creativity, and cultural fluency.
The Strategy
Relish launched a creator-led campaign designed to meet style-conscious men where they already are: Instagram and TikTok. By hand-selecting local fashion-forward creators and aligning them with Rolo’s aesthetic, the campaign showcased Rolo’s wardrobe staples in action—from urban commutes to rooftop nights.
Key tactics included:
The Results
The campaign didn’t just generate buzz—it drove conversations and conversions, positioning Rolo as a go-to for men’s fashion with staying power.
Why It Matters
Fashion is about more than clothes—it’s about identity. This campaign proved that when a brand like Rolo invests in genuine storytelling and local creator alignment, it doesn’t just build awareness. It builds a community. With Relish, Rolo wasn’t just seen—they were chosen.
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