Introduction
POGO Pass had already built a strong reputation across Texas for delivering family-friendly access to top attractions—from museums to zoos to sports venues—all in one convenient pass. But to grow even further, they needed more than great value. They needed to spark real excitement and inspire families to choose Dallas as their next big adventure.
The Opportunity
While POGO Pass offered unbeatable access and affordability, awareness beyond existing customers was a key challenge. In a competitive family entertainment landscape, the brand needed a fresh approach to show busy Texas families just how easy and rewarding it could be to unlock a full season of memories—with one simple pass.
The Strategy
Relish launched a targeted influencer campaign built around authentic family storytelling. By partnering with trusted family-focused creators, the campaign showcased the true magic of a POGO Pass: real families having real adventures at Dallas’s most exciting attractions.
Key tactics included:
The Results
The campaign turned awareness into action, inspiring families to not just hear about POGO Pass—but to grab one and start making memories.
Why It Matters
In a crowded family entertainment market, brands win when they connect emotionally and make life easier. POGO Pass showed that when you invest in authentic voices and real experiences, you don’t just sell a product—you spark adventures. With Relish, POGO Pass didn’t just drive traffic. They helped families across Texas discover a smarter, more joyful way to explore.
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