Introduction
La Calle Tacos had earned its place as a go-to spot for authentic Mexico City-style street food in downtown Houston. But with a bustling local food scene and increasing competition, La Calle wanted to do more than rely on word-of-mouth. They set out to reignite community buzz and bring more locals through their doors.
The Opportunity
Despite a strong menu and loyal customers, La Calle was facing a familiar challenge—visibility. In a city where food trends move fast and discovery happens online, they needed a new way to stay top of mind with Houston’s ever-curious food lovers. The team sought a partner that could connect them with real people, not just paid impressions.
The Strategy
Relish built a local-first campaign that celebrated La Calle’s roots. By partnering with Houston-based food influencers, Relish crafted content that was flavorful, personal, and grounded in experience. These creators highlighted not just the tacos, but the total vibe—from the punchy salsas to the energy of the street-side setting.
Tactics included:
The Results
Influencer content didn’t just inspire likes. It brought new faces into the restaurant, introduced La Calle to fresh audiences, and sparked conversations across Houston’s digital food scene.
Why It Matters
Great food tells a story, and La Calle had one worth sharing. This campaign proved that when a brand invests in authentic voices and community-driven storytelling, it doesn’t just get attention—it earns loyalty. With Relish, La Calle brought the flavor of Mexico’s streets to Houston’s screens and, most importantly, back into the restaurant.
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