Flavors, Friends, and Fire: How TTW Turned Tacos into a Social Sensation

Introduction
Tacos, Tequila & Whiskey (TTW) brings a modern twist to Mexican street food with chef-driven tacos, small plates, and an award-winning selection of tequila and whiskey. With vibrant flavors, creative cocktails, and a lively dining atmosphere, the goal was to showcase TTW as Denver’s go-to spot for bold, fun, and flavorful experiences.

The Opportunity

TTW isn’t just serving tacos—they’re offering a full dining adventure. From Panza (crispy pork belly) and Hongos (mushroom) tacos to Queso Fundido and craft cocktails, the restaurant wanted to highlight the energy, flavor, and social nature of the experience. The campaign aimed to create content that captured the vibrant atmosphere, playful plating, and interactive moments that make TTW a Denver favorite, driving awareness and foot traffic through TikTok and Instagram.

The Strategy

Relish designed a creator campaign focused on immersive, energetic storytelling. Approved influencers, plus a guest, were invited to explore TTW’s menu and capture the full experience—street tacos, small plates, cocktails, and desserts. Content emphasized interactive and authentic moments, showing both the food and the social energy of the restaurant.

Key tactics included:

• Highlighting chef-crafted tacos, small plates, and beverage pours with close-ups of vibrant, fresh ingredients
• Capturing interactive dining moments: squeezing lime, pouring tequila, cheese pulls, and group cheers
• Showcasing the lively atmosphere with friends, couples, and tables full of shareables
• Encouraging short-form videos with dynamic edits, music overlays, or voiceovers to create high-energy content
• Using tags, mentions, and local hashtags to amplify reach and engagement

The Results

• 12 creator posts
• 25,504 total views
• 1,879 total engagements
• 7.37% engagement rate

Creators’ authentic and high-energy content positioned Tacos, Tequila & Whiskey as a must-visit destination for flavorful tacos, creative cocktails, and lively dining in Denver. The campaign successfully showcased the chef-driven menu, interactive moments, and social energy that define the TTW experience.

Why It Matters

This campaign demonstrates the power of experiential storytelling for restaurants. TTW didn’t just promote tacos—they highlighted the full, interactive dining experience. By blending bold flavors, vibrant plating, and creator authenticity, Tacos, Tequila & Whiskey strengthened its position as a top choice for locals seeking a fun, flavorful, and social night out in Denver.

Tacos, Tequila & Whiskey made its mark.

And Denver diners couldn’t wait to take a seat.

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