Approved creators will receive a $50 cash payment via PayPal (half upon scheduling, half upon posting) to help celebrate the sweet return of Original CRUMBS Bakeshop at ShopRite — yes, the original founders are back and so are their famous cupcakes that started it all. 🎉 Not just your ordinary cupcake, this is the COLOSSAL CUPCAKE!
Your mission? Hunt down the brand new CRUMBS Colossal (giant) Cupcake (vanilla birthday, chocolate birthday, and cookies & cream colossal cupcakes) available at select ShopRite stores (psst... they're not in the grocery aisle — look for them in the in-store bakery cake case). These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand return to ShopRite shelves at select stores in the NY/NJ area . Look for the vanilla birthday, chocolate birthday, and cookies & cream colossal!
Exchange: $50 cash payment via PayPal (half upon scheduling, half upon posting)
Creators must submit a schedule request: https://wkf.ms/4kCok7I?name=&phone=&email=&campaign=&brand=&applicationid=, within a week of approval. If you're experiencing issues with scheduling, please email aaron@tryrelish.com OR joel@tryrelish.com.
The team will send you a list of stores with inventory. If you visit a store that is sold out and then visit another store, we'll send an additional $10 per store you visit.
Content must be posted 7–9 days after your visit, or your account may be flagged.
Note: The FTC requires creators to clearly disclose any promotional relationship, even if it’s just free food, early access, or a product to test. To stay compliant, your disclosure must be easy to see and understand. You can use: “ad,” “sponsored,” or phrases like “Partnered with [Brand] to try this out” or “Gifted by [Brand].”
CRUMBS is back — and bigger than ever!!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select ShopRite stores in the NY/NJ area, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word.
This campaign is all about celebration, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
*Birthday cakes are so yesterday
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing, bold colors, and fun packaging.
Brand is preferring Voice Over narration versus just music, but not required in reel
Feature reactions to the first bite and how moist the cupcakes are and how yummy the vanilla cream cheese frosting is
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations
ShopRite - Select stores in NY/NJ area!
Available at select ShopRite locations in the NY/NJ area. If you cant find it, ask the bakery manager!
Scheduling
Operating Hours: Based on ShopRite store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Please include these items in your Reels
Thank you @originalcrumbs! ❤️
Show off the size, layers, and frosting — this isn’t your average cupcake!
Let your audience know these are available now for in-store pickup in the bakery section
🌐 Website: originalcrumbs.com
📱 Instagram: @originalcrumbs
#originalcrumbs #colossalcupcake #grocerygoodies #birthdaytreats
And don’t forget to tag @originalcrumbs as collaborators!