Approved Los Angeles-based creators will receive $100 via PayPal ($20 to to purchase 2 can varieties of American Tuna in-store, $80 upon posting) and create one Instagram Reel and/or TikTok video showing the discovery moment, opening the can to reveal the whole fillets, and preparing an elevated dish that highlights the quality of the fish.
🎯 Your Mission
Show your audience what makes American Tuna different the moment you find it in store. Capture the discovery on shelf, then open the can on camera to reveal the whole, intact albacore fillets. Prepare a simple but elevated recipe and share why this feels more like fresh seafood than typical canned tuna.
This is not about tuna-and-mayo sandwiches. Show how American Tuna fits into real, quality-driven home cooking.
📍 Where to Find It?
American Tuna can be purchased at any Los Angeles area Whole Foods. Additional retailers available are Erewhon and Bristol Farms but must have the new branding (See Photos). Please let us know if most convenient retailer are the latter two.
👍 Who’s a Match
Home cooks, food lovers, recipe creators, quality-driven shoppers, fans of premium ingredients, Whole Foods and specialty grocery shoppers, and creators who enjoy showing elevated but approachable meals made at home.
⭐ Important Details
Compensation: $100 via PayPal ($20 to to purchase 2 can varieties of American Tuna in-store, $80 upon posting)
Content Note: Focus on elevated recipes and quality visuals
Scheduling: Approved creators fill schedule request, confirm location of retailer, confirm Paypal for payments
Scheduling Locations: Whole Foods, Erewhon, & Bristol Farms SoCal Locations
Posting Timeline: Within 7–8 days of purchasing the product
Need help? Email aaron@tryrelish.com or joel@tryrelish.com
FTC: Clearly disclose the partnership in your caption
American Tuna is a super premium seafood brand focused on transparency, quality, and doing things the right way.
Unlike most canned tuna, American Tuna uses whole albacore fillets that are cooked only ONCE in the can (most other tuna is cooked twice) , plus packed only in their own natural juices, with no fillers. The fish is never shredded or over-processed, which is why it looks, flakes, and tastes more like fresh seafood. AT is the ONLY national tuna brand that caught and canned in the domestic USA.
As part of its rebrand, American Tuna highlights the actual fishing vessel and captain on every can, creating a direct connection between the fisherman and the consumer. This level of traceability is rare in the canned seafood category.
This is the same tuna trusted by Whole Foods’ and Erewhon's fresh foods /deli departments, reinforcing its quality and versatility. American Tuna is meant to be cooked with intention and enjoyed in elevated, everyday meals, not treated as a basic pantry shortcut.
KEY PRODUCT ATTRIBUTES:
American Tuna has launched our first brand refresh since our founding by six San Diego fishing families in 2004 to promote sustainable pole & line, one-by-one caught fishing methods.
American Tuna Wild Albacore Tuna Fillets are caught in the North Pacific Ocean and sourced directly from generational fishing families (no middlemen) and their U.S. Flagged Vessels.
AT is the only national tuna brand that is hand-packed in the domestic U.S. (OR & WA) and every can is traceable to the boat - can top labels list the Vessel Name, Captain, and Port City.
Tuna fillets are cooked in the can only once, retaining all omega-3s & flavor – do not drain! No water, oil, vegetable broth or fillers added.
MSC Certified, Gluten Free, Dolphin & Turtle Safe, International Pole & Line Foundation member, and our fishing methods are Green Best Rated by the Monterey Bay Aquarium’s Seafood Watch.
Show American Tuna in real life. Never staged. Keep it natural, food-forward, and discovery-driven.
Must feature ONLY the new American Tuna cans (per the photos) - at least two different flavors.
If there are older cans on the shelf, you can move or hide them for your video.
Please Include in Your Reels:
Outside store shot and shelf experience discovery
Show the can up close. Label, texture, and whole fillets matter
- Optional: Point out the vessel and captain listed on the can
Open the can on camera to reveal the whole, intact tuna fillets
, Capture your first reaction to how it looks and flakes
Prepare an elevated but simple dish. Let the food do the talking -
Plate the meal and show how this feels more like fresh seafood
Show the “wait… this is canned?” moment
Keep the setting warm, real, and everyday
Tone: Authentic, casual, and food-lover friendly. Premium without feeling precious.
Avoid: Over-staging, heavy filters, scripted voiceovers, or basic tuna-and-mayo prep.
Please tag @americantuna & @wholefoods or @erewhon or @bristolfarms
Which American Tuna variety you picked and why
Your first reaction when you opened the can
How you used it in your meal and when it fits your day
What surprised you most about the quality or texture
Why this feels different from typical canned tuna
Where you found it in store
#AmericanTuna, #WholeFilletTuna, #SustainableSeafood, #ElevatedHomeCooking, #SeafoodLovers, #FoodDiscovery #
And don't forget Please tag @americantuna as a collaborator!