🦴 What's Barking? Pookies Summer Treats are Here!

What's Barking?
DC Village Lane Southwest, Washington, DC and 35 more

What you will receive

Approved dog-loving creators get an exclusive What’s Barking? New Pookies treats featuring 3 delicious soft-baked bite flavors. In exchange, create one fun Instagram Reel (25-45 seconds) showing your dog’s genuine reactions.

🎯 Your Mission

Show your dog exploring and enjoying the What's Barking? Pookies in a real, everyday moment. Highlight the variety of flavors included and showcase your pup's favorite picks. Capture genuine reactions, taste tests, training wins, or "just because" snack time moments — the cuter and more natural, the better.

Flavors Include: • Oatmeal Cookie • Chicken Pot Pie • Bacon Cheeseburger

📦 Product Delivery

A What's Barking? 3 5oz packs of all flavors will be shipped directly to you. Please provide address after approval for shipment cooridination

👍 Who’s a Match?

Dog owners with camera-friendly pups of any size or breed. Taste-test content, training moments, lifestyle content, and authentic pet-parent energy are a plus.

⭐ Important Details

• Exchange: What's Barking? 5oz bags of all 3 flavors in exchange for an Instagram Reel

• Scheduling: Creators scheduled at estimated product delivery date — please provide your home address after approval

• Submission: Content due 7–9 days after receiving product - All Content is due by July 31st

• Questions?: jeremy@tryrelish.com or Support@tryrelish.com

FTC Disclosure Required: (Example: "Partnered with What's Barking?")

Description

What’s Barking creates baked, premium dog treats made with simple, transparent ingredients — no weird stuff, just real food dogs actually love.

This campaign highlights the new What’s Barking? Pookies treats, featuring three soft-baked bite flavors in convenient 5 oz bags.

Flavors Include:

  • Oatmeal Cookie

  • Chicken Pot Pie

  • Bacon Cheeseburger

We're making it easier than ever for dog parents to discover their pup's favorites.

About brand

Founded in 2020, What’s Barking is a female and veteran-owned small business on a mission to bring tail-wagging joy to dogs and their humans. We believe every pup deserves delicious, healthy treats made with real, all-natural ingredients—because they’re more than pets, they’re family.

Visuals & Theme

Please Include in Your Video:

  • Show your dog clearly enjoying the treats — genuine reactions and excitement are encouraged

  • Capture natural, everyday moments at home, on walks, during training sessions, enrichment activities, or playtime

  • Showcase the Mini Pookie packs and its variety of flavors by featuring multiple bags and flavor options at least once

  • Highlight key treat details, including the soft-baked texture, bite-sized pieces, and breakability

  • Capture your dog's taste-test experience and any favorite flavors they gravitate toward

  • Mix wide shots and close-ups for visual variety and engagement

Tone & Style: Keep it authentic, playful, and dog-first. Focus on real moments and genuine interactions rather than overly staged or heavily produced content.

Length: 25–45 seconds.

Caption

Please Include:

  • Mention the What’s Barking? New Pookies Mini Sampler Pack and that it includes three soft-baked bite flavors in 5 oz bags

  • Mention that each flavor is only $8.95 - go to www.whatsbarking.com

  • Reference product variety and discovery of different flavors within the pack

  • Include how the treats are used in everyday routines such as training, walks, enrichment, or rewards

Hashtags & mentions

#WhatsBarking #Pookies #DogTreats #DogParents #PupApproved #PositiveTraining #DogLife

Don’t forget to tag @whatsbarking as a collaborator!

Website

More about brand

Event date

June 17, 2026 to August 15, 2026

Age

Not specified

Instagram content

Reel