There's a cupcake in the Weis bakery case that doesn't fit in one hand, and that's the whole point. Approved Relishers receive $25 via PayPal when you schedule, so you can pick up the Giant Cupcake (retail $12.99), and $25 via PayPal after you post. $50 total before PayPal fees. Amount received may vary due to PayPal fees.
CRUMBS started the gourmet cupcake craze in 2003 and sold over a million cupcakes a month at its peak. The founders later bought the brand back and relaunched it themselves. Their Giant Cupcake has been a favorite with Relishers across the U.S., and now it's in Weis bakery cases near you.
🎬 What you create: Instagram Reel. TikTok video optional.
📅 Post window: Within 9 days of your visit. All content due by October 30.
👤 Who's a match: Pennsylvania / Maryland / New Jersey / New York / Virginia / West Virginia / Delaware creators (bonus: moms, dessert lovers)
📍 Locations: Find your nearest location here: weismarkets.com/stores
🕒 Available: Based on local store hours
💰 After posting, submit your post on the Relish platform first. Then complete this survey: CRUMBS Survey to receive your final payment. Both steps are required or your payment will not be released. If your first payment did not arrive, email hello+payments@tryrelish.com no later than the day before your scheduled pickup.
⚠️ Important: Schedule within 7 days of approval or your account may be flagged. Post within 9 days of your visit. All content due by October 30. Late posts may be flagged.
The CRUMBS Giant Cupcake just hit Weis bakery cases, and most shoppers haven't spotted it yet. It's big enough to feed the whole table, and that size looks great on camera.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your pickup within 7 days. Confirm the Weis location you'll visit and your PayPal for the purchase payment.
Head to your Weis bakery case and pick your flavor. Your first $25 payment covers the $12.99 cupcake with a little left over.
Film your content and post your Reel within 9 days of your visit, no later than October 30. Then submit your post on the Relish platform and complete the CRUMBS Survey to receive your final $25 payment.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
Do
Show the Weis storefront and the bakery case where the cupcake sits before you grab it
Capture the full size next to something recognizable, like your hand or a countertop
Film the unboxing and the first cut so the layers show on camera
Don't
Cut into the cupcake before it's fully thawed
Do not use copyrighted music.
Ideas to get you started
Walk into Weis and hunt for the Giant Cupcake in the bakery case
Compare its size against a regular cupcake or your hand
Unbox it at home and film everyone's first reaction
Ask friends to guess which flavor you picked before you reveal it
Show it feeding the whole table at one sitting
Your caption must include:
Tag @originalcrumbs, @weismarkets, and @localrelishers
Mention which Weis location you visited
Mention that it's available now in the Weis bakery section
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with CRUMBS Bakeshop" somewhere in your caption.
Send a collab request to @originalcrumbs
These hashtags are suggested but not required: #originalcrumbs #giantcupcake #weisfinds