Antonina’s bakes its gluten-free desserts right here in the Seattle area, and they want their hometown to taste the difference. Approved Relishers get paid to pick up Antonina’s at Walmart and film their honest first bite.
Antonina’s has been baking certified gluten-free muffins, cupcakes, cakes, and brownies since 2004 in a dedicated facility near Seattle. No peanuts, no tree nuts, just real buttercream frosting. Now they want Seattle Walmart shoppers to try a hometown dessert and see if they can tell it’s gluten-free, starting with you.
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👤 Who’s a match: Seattle Relishers (bonus: gluten-free)
💰 Payment: $35 for posting and completing a survey, plus $15 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.
🎬 What you create: Instagram Reel. TikTok Video optional.
📍 Locations: Find your store here: https://antoninasglutenfreebakery.com/antoninas-locator/. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided. Only Walmart locations in the Seattle area count for this campaign.
🕒 Available: Based on store hours.
⚠️ Important ⚠️
Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.
You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.
Here’s how it works:
1️⃣ Once approved: schedule within 3 days
Submit your schedule request within 3 days of approval. Use the link in your approval email.
In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email. Only Walmart locations count for this campaign.
Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.
You’ll get an email when your appointment is created. It will also show on your Relish dashboard.
Your $15 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.
2️⃣ Once your appointment is set: shop by that date
You can visit any day up to your appointment date. Don’t visit before your appointment is created.
At the store, buy 1 Antonina’s item of your choice (muffins, cupcakes, cake, or brownies) from the refrigerated bakery case or bakery section. Most items cost about $6 to $8. Your $15 covers your purchase.
The store won’t know about the collab, so don’t film other shoppers or staff.
Keep your receipt just in case.
3️⃣ Once you’ve shopped: post within 7 days, submit your link, and complete the survey
Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.
Submit your post link on the Relish platform. Your collab won’t show as complete until you do.
Then complete the survey here (https://wkf.ms/4ywLxQb). Your payment is only sent once the survey is done.
4️⃣ Once everything’s done: get paid within 7 working days
Your final $35 is sent within 7 working days of completing everything above.
❓ FAQs
No store near you? If you’ve already applied, email support@tryrelish.com.
No appointment yet? If you don’t see one within 3 working days of submitting your request, email support@tryrelish.com and let us know you sent your preferred dates.
Your $15 hasn’t arrived? If it’s not there by the day before your appointment, email hello+payments@tryrelish.com.
Need to reschedule? Email support@tryrelish.com. You can reschedule up to 2 times.
Price higher than your funds? Don’t buy it. Email support@tryrelish.com.
Out of stock? Ask a staff member to check the back. If it’s still not there, buy a similar Antonina’s product (like a different flavor) and email support@tryrelish.com to let us know.
Running behind? Email support@tryrelish.com before your deadline.
Can’t do this collab anymore? Email support@tryrelish.com to cancel so your account isn’t flagged.
Final payment taking longer than 7 working days? Email hello+payments@tryrelish.com.
Have a question that’s not answered here?
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
This section is about what goes in your video.
⚠️ Important ⚠️
➡️ The Do’s and Don’ts are a must.
➡️ The video ideas are here to help, so use one or bring your own idea.
➡️ A Relish rep may reach out if your content doesn’t follow the brief.
Mood: Hometown pride, skeptical turned convinced. Real reactions, not a polished dessert ad.
Must-dos
Show the pickup at Walmart, from the bakery case to your cart.
Film your honest first bite. Don’t script it.
End by telling viewers to grab Antonina’s next time they’re at Walmart, and say where to find it (the bakery case or bakery section).
Show the full package or label so viewers can see it’s Antonina’s.
Absolutely don’ts
Don’t claim it tastes “just like regular” unless you’ve tried it on camera first.
Do not use copyrighted music.
Video ideas
Need a starting point? These are what the brand is looking for.
Hometown hype check: Open with “Seattle’s own gluten-free bakery, right at Walmart,” take your first bite, then say if it lives up to the hype.
Guess the gluten-free: Put Antonina’s on a dessert spread and let guests guess which one is gluten-free before you reveal it.
Store to first bite: Film your Walmart pickup from the bakery case to your cart, take your first bite, then say where to find it.
Friendsgiving test: Bring Antonina’s to a Friendsgiving or fall get-together, film your first bite and everyone’s reactions, then reveal it’s gluten-free.
Family guessing game: Ask your family if they think it’s gluten-free before they know, then film the reveal.
This section is about what goes in your written caption.
Your caption must include:
Tag @antoninasgf_bakery, @walmart, and @localrelishers
Mention which Walmart location you visited
A call to action telling followers to pick up Antonina’s on their next Walmart run
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use “Partnered with Antonina’s Gluten-Free Bakery” somewhere in your caption.
Collab request (required): @antoninasgf_bakery | Collab request (optional): @walmart, @localrelishers
Hashtags (optional): #SeattleRelishers, #YouWontBelieveItsGlutenFree