Approved DFW-based creators (and a +1) will receive a minimum of a $70 comped experience at Curry Up Now, in exchange for one Instagram Reel showcasing a real visit to their local Curry Up Now location.
🎯Your Mission
Head to Curry Up Now, order your favorites, and show your audience why this 16-year cult favorite still hits. This is not about trends. It is about rediscovering a go-to spot that locals already love and may have forgotten.
đź“ŤWhere to Go
Visit the local Flower Mound, TX Curry Up Now location
✨Who’s a Match
Food lovers, neighborhood regulars, lunch-break pros, late-night snackers, and locals who actually eat where they live. If Curry Up Now has ever been part of your rotation, this one’s for you.
❗️Important Details
Exchange: Min $70 food comped (Meal for a Reel) experience - try lots of dishes, drinks, dessert
Scheduling: Please schedule your visit within 7 days of approval using the scheduling tool for times available to visit
Posting Timeline: Content must go live within 5–7 days of your visit
Questions? Contact the Relish team directly through the platform
FTC compliance required. Clearly disclose the partnership in your caption
Curry Up Now has been serving bold, craveable Indian street food for over 16 years.
From the original Indian Burrito to fan-favorite bowls and snacks, this is a brand built on consistency, flavor, and approachability.
This campaign is about bringing Curry Up Now back into the local conversation. Not as a new discovery, but as that place people suddenly remember and immediately want again.
Your content should feel like a genuine neighborhood visit. Walk in, order what you love, show the food up close, and share why Curry Up Now still deserves a spot in the regular rotation.
No scripts. No forced hype. Just real food, real reactions, and real local energy.
Please Include in Your Reels:
Film your real in-store visit. Ordering, picking up food, sitting down, or taking it to go
Show the food clearly. Burritos, bowls, sides, sauces. Make it craveable!
Capture your honest reaction and why you keep coming back
Keep it local and natural. This should feel like a recommendation, not an ad
Avoid overproduction. Phone-shot content is perfect
Please Tag @curryupnow and send as a collaborator!
Mention the Flower Mound, TX location
Share what you ordered and why it’s a favorite
Let your audience know this is a local spot worth revisiting
Disclose the partnership clearly (for example: “Partnered with Curry Up Now”)
#CurryUpNow #IndianBurrito #LocalEats #NeighborhoodFavorites #FoodieFinds #RealFoodRealPlaces
And don't forget to tag @curryupnow as a collaborator!