🧁 What you get: $50 cash via PayPal ($25 upon scheduling to purchase Colossal, $25 upon posting)
🎬 What you create: Instagram Reel showcasing the CRUMBS Colossal Cupcake find at Super Target.
The iconic Colossal Cupcake (vanilla birthday and cookies & cream) is now available in the bakery case at select Super Target stores in Dallas and Houston. One cupcake serves 15–20 people. Find it, film it, and help your audience rediscover the treat that sparked a nationwide cupcake obsession.
📅 Post window: 7–9 days after your Super Target visit. FINAL POSTINGS DUE AUGUST 30TH
👤 Who's a match: Dallas and Houston-based food creators, dessert lovers, family and celebration content creators.
📍 Location: Select Super Target stores in Dallas and Houston — use the Super Target locations sheet to find the store closest to you.
Final Payment: After posting, upload to the platform and email aaron@tryrelish.com with your PayPal to receive final payment.
🕒 Available: Based on Super Target store hours (typically 6AM–10PM daily). Schedule your visit using the scheduling tool.
📧 Support: support@tryrelish.com and jeremy@tryrelish.com
⚠️ Important: Schedule within 7–9 days of approval or your account may be flagged. Post within 7–9 days of your visit. Late posts may be flagged.
CRUMBS is back — and they're going COLOSSAL.
Here is how it works:
Once you receive your approval email, use the Super Target locations sheet to find the store nearest you and complete your schedule request confirming your PayPal. Your first $25 is sent upon scheduling to purchase the Colossal
Head to the in-store bakery case and grab the CRUMBS Colossal Cupcake. If you don't see it, ask the bakery manager — additional flavors may be in the back freezer. Make sure the cupcake is fully thawed before filming, cutting, or serving.
Film your Reel, post to Instagram within 7–9 days of your visit, then upload to the platform and email aaron@tryrelish.com with your PayPal handle to receive your final $25.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
Make sure the cupcake is fully thawed before filming, cutting, or serving.
Do
Show the Super Target store exterior and the in-store bakery case where the cupcake lives
Capture the size — this thing is massive and feeds a crowd, make that clear
Film the unboxing and the cake cutting moment - BBQs, Picnics, Pool Days, are great options!
Get close-ups of the frosting, fillings, and that first bite reaction
Mention it's perfect for summer gatherings — picnics, BBQs, pool days, team sports celebrations, or backyard parties
Voiceover narration is preferred by the brand, but trending audio works too
Don't
Film or cut the cupcake before it's fully thawed
Skip the retailer — Super Target shelf and bakery case shots are required
Miss the reaction moment — that first bite is the content
Ideas to get you started
Walk into Super Target and "hunt" for the Colossal Cupcake in the bakery case
Do a size comparison — hold it next to a regular cupcake or your hand
Unbox it at home with family or friends and film the reactions
Show it feeding a group: "one cupcake, the whole party covered"
Your caption must include:
Send a collab request to @originalcrumbs, @target, and @localrelishers
Tag @originalcrumbs, @target, and @localrelishers
Mention how colossal the cupcake is and that it feeds a whole party and is perfect for summer gatherings, celebrations, or BBQs
Let your audience know it's available now for in-store pickup in the Super Target bakery section
Share the flavor you tried and what you loved about it
Add a personal, fun touch — a celebration moment, who you'd share it with, or your reaction
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Original Crumbs" somewhere in your caption.
#OriginalCrumbs #ColossalCupcake #TargetFinds