Approved creators will receive a $50 cash payment via PayPal in exchange for an Instagram Reel or TikTok Video to promote the Original CRUMBS Chubbies Cookie Sandwiches. Payment will be split into two parts: $25 sent once you schedule your campaign visit, and the remaining $25 after your content has been posted.
These buttercream-stuffed, soft-baked sandwich cookies come in three delicious flavorsâBirthday Cake, Chocolate Chip, and Red Velvet White Choc Chipâperfect for Gen Z, Millennials, and highway commuters looking for a quick sweet fix.
âď¸ Your Mission? Hunt down all three CRUMBS Chubbies flavors at your local 7-11 and share your genuine reaction. Rememberâthe first or last line in your Reel must be: âeveryone loves a chubbie.â
đ Where to Look? Theyâre available at 7-11 stores throughout Dallas (130+ locations).
â¤ď¸ Whoâs a Match? While everyone is encouraged to apply, CRUMBS is prioritizing creators who appeal to young adults and commuters. Donât worry if youâre not selected this timeâweâll have more CRUMBS campaigns launching soon!
đ¨ Important Details:
Exchange: $50 cash payment via PayPal ($25 upon scheduling, $25 after posting)
Appointments to visit 7-11 will not start until 9/26/25 - Visits will be scheduled manually by the Relish team.
Content must be posted 7â9 days after your visit, or your account may be flagged.
FTC Note: The FTC requires creators to clearly disclose any promotional relationship, even if itâs just free product or cash. To stay compliant, your disclosure must be easy to see and understand. Use âad,â âsponsored,â or phrases like âPartnered with CRUMBS to try this outâ or âGifted by CRUMBS.â
đ Creators must submit a schedule request within a week of approval. Use this link to submit your request: Schedule Requests. If you're experiencing issues with scheduling, please email aaron@tryrelish.com OR joel@tryrelish.com.
Show your followers the convenience store snack that feels straight out of a bakery. CRUMBS Chubbies are unlike anything else at 7-11âsuper soft cookies with rich buttercream filling that hits the sweet spot just right. Perfect for a road trip stop, an afternoon pick-me-up, or sharing with friends.
Capture yourself picking up Chubbies at 7-11.
Showcase all 3 flavors in fun taste-test style.
Highlight the âhomemadeâ look & bakery-style taste.
End your video with the tagline: âeveryone loves a chubbie.â
Locations
7-11 Stores across Dallas (130+ locations)
Scheduling
Available starting late September through October launch
Please include these items in your Reels:
Thank you @originalcrumbs! â¤ď¸
Highlight the bakery-style, homemade look & taste.
Share which flavor is your favorite.
Capture your genuine reaction in the first bite.
End with tagline: âeveryone loves a chubbie.â
đ Location: Dallas Area 7-11 Stores
đ Website: https://originalcrumbs.com
đą Instagram: https://www.instagram.com/originalcrumbs
#CRUMBSChubbies #DallasEats #ConvenienceSnacks #CookieSandwichGoals #BakeryOnTheGo and donât forget to tag @originalcrumbs as a collaborator!