🍪 Dallas — Soft-Baked Treats, Everyone Loves a Chubbie

CRUMBS Bakeshop
8999 FM 423 HWY, FRISCO, TX and 1 more

What you will receive

Approved creators will receive a $50 cash payment via PayPal in exchange for an Instagram Reel or TikTok Video to promote the Original CRUMBS Chubbies Cookie Sandwiches. Payment will be split into two parts: $25 sent once you schedule your campaign visit, and the remaining $25 after your content has been posted.

These buttercream-stuffed, soft-baked sandwich cookies come in three delicious flavors—Birthday Cake, Chocolate Chip, and Red Velvet White Choc Chip—perfect for Gen Z, Millennials, and highway commuters looking for a quick sweet fix.

⭐️ Your Mission? Hunt down all three CRUMBS Chubbies flavors at your local 7-11 and share your genuine reaction. Remember—the first or last line in your Reel must be: “everyone loves a chubbie.”

📍 Where to Look? They’re available at 7-11 stores throughout Dallas (130+ locations).

❤️ Who’s a Match? While everyone is encouraged to apply, CRUMBS is prioritizing creators who appeal to young adults and commuters. Don’t worry if you’re not selected this time—we’ll have more CRUMBS campaigns launching soon!

🚨 Important Details:

  • Exchange: $50 cash payment via PayPal ($25 upon scheduling, $25 after posting)

  • Appointments to visit 7-11 will not start until 9/26/25 - Visits will be scheduled manually by the Relish team.

  • Content must be posted 7–9 days after your visit, or your account may be flagged.

  • FTC Note: The FTC requires creators to clearly disclose any promotional relationship, even if it’s just free product or cash. To stay compliant, your disclosure must be easy to see and understand. Use “ad,” “sponsored,” or phrases like “Partnered with CRUMBS to try this out” or “Gifted by CRUMBS.”

👉 Creators must submit a schedule request within a week of approval. Use this link to submit your request: Schedule Requests. If you're experiencing issues with scheduling, please email aaron@tryrelish.com OR joel@tryrelish.com.

Description

Show your followers the convenience store snack that feels straight out of a bakery. CRUMBS Chubbies are unlike anything else at 7-11—super soft cookies with rich buttercream filling that hits the sweet spot just right. Perfect for a road trip stop, an afternoon pick-me-up, or sharing with friends.

About brand

When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didn’t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs sold more than one million cupcakes monthly. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all stores closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didn’t hesitate. The Bauer’s knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again. Crumbs is back – and its launching its Colossal Cupcake at a supermarket near you!

Visuals & Theme

  • Capture yourself picking up Chubbies at 7-11.

  • Showcase all 3 flavors in fun taste-test style.

  • Highlight the “homemade” look & bakery-style taste.

  • End your video with the tagline: “everyone loves a chubbie.”

Locations

  • 7-11 Stores across Dallas (130+ locations)

Scheduling

  • Available starting late September through October launch

Caption

Please include these items in your Reels:

  • Thank you @originalcrumbs! ❤️

  • Highlight the bakery-style, homemade look & taste.

  • Share which flavor is your favorite.

  • Capture your genuine reaction in the first bite.

  • End with tagline: “everyone loves a chubbie.”

📍 Location: Dallas Area 7-11 Stores
🌐 Website: https://originalcrumbs.com
📱 Instagram: https://www.instagram.com/originalcrumbs

Hashtags & mentions

#CRUMBSChubbies #DallasEats #ConvenienceSnacks #CookieSandwichGoals #BakeryOnTheGo and don’t forget to tag @originalcrumbs as a collaborator!

Website

More about brand

Event date

September 29, 2025 to December 31, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video