IceBeanie took a Mark Cuban deal on Shark Tank, and now it's on CVS shelves across Dallas-Fort Worth. Approved Relishers receive $35 via PayPal when you schedule and $65 via PayPal after you post. $100 total before PayPal fees. Amount received may vary due to PayPal fees.
Big wave surfer Nic Lamb built IceBeanie after a wipeout at Nazaré left him with months of concussion headaches. It's a gel-lined cap that lives in your freezer and covers your whole head, top included. You pull it on when a migraine or hangover hits instead of holding an ice pack.
🎬 What you create: 1 Instagram Reel. TikTok optional.
📅 Post window: 7 days after your visit. All posts due by October 31, 2026.
👤 Who's a match: DFW creators (bonus: wellness, moms, headache sufferers)
📍 Locations: Find your nearest location here: CVS Stores
🕒 Available: Based on CVS store hours
💰 After posting, submit your post on the Relish platform first. Then complete this IceBeanie Product Survey to receive your final payment. Both steps are required or your payment will not be released. If your first payment did not arrive, email hello+payments@tryrelish.com no later than the day before your scheduled visit.
⚠️ Important: Schedule within 14 days of approval or your account may be flagged. Post within 7 days of your visit. Late posts may be flagged.
IceBeanie just landed in select CVS stores around DFW, and most shoppers don't know it's there yet. You get to grab one, freeze it, and film the moment it goes on your head.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your visit within 14 days. Pick your CVS from the location link and confirm your date and PayPal profile.
Head to your CVS and buy an IceBeanie. Your $35 scheduling payment covers it. Put it in the freezer when you get home.
Film your content and post your Reel within 7 days of your visit. All posts are due by October 31, 2026. Then submit your post on the Relish platform and complete the survey to get your final $65.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
Mood: a real headache day at home, not a polished ad.
Do
Film your in-store moment picking up IceBeanie at CVS.
Put it on straight from the freezer and catch your first reaction on camera.
Keep the setting calm and real, like your couch after a long day.
Don't
Don't film it like a studio product ad.
Don't just hold it up to the camera without wearing it.
Do not use copyrighted music.
Ideas to get you started
Open with the Shark Tank story, then cut to you finding it at CVS.
Show it going into the freezer, then coming back out when you need it.
Put it on after a long workday and film the second the cold hits.
Try it the morning after a late night and let the camera roll.
Wear it while you wind down and talk through how it feels.
Your caption must include:
Tag @icebeanie, @cvspharmacy and @localrelishers
Mention which location you visited
No medical claims. Don't say it cures or treats anything.
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with IceBeanie" somewhere in your caption.
Send a collab request to @icebeanie
These hashtags are suggested but not required: #IceBeanie #SharkTank #HeadacheRelief #MigraineRelief #DTXRelishers