🧁 What you get: $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting)
🎬 What you create: Instagram Reel (45–60+ seconds) and/or TikTok video.
📅 Post window: 7–9 days after your store visit (all posts must be made by August 24, 2026).
👤 Who's a match: CO, MT, ID & WY creators — foodies, dessert lovers, family content creators, and lifestyle influencers.
📍 Locations: Select Safeway & Albertsons stores across Colorado, Montana, Idaho & Wyoming. Use the Safeway Rockies locations sheet to find the store closest to you — do not use the scheduling tool for location selection.
🕒 Available: July 1–August 15, 2026. Schedule your visit via the scheduling link provided upon approval.
📧 Support: jeremy@tryrelish.com and support@tryrelish.com
Final Payment: Post, upload to the platform, and email aaron@tryrelish.com with your PayPal to receive your final $25.
⚠️ Important: Schedule within 7–9 days of approval, or your account may be flagged. Post within 7–9 days of your visit — all posts must be live by August 24, 2026. Late posts may be flagged.
The CRUMBS Colossal Cupcake serves 15–20 people — available now in the in-store bakery case at select Safeway & Albertsons locations. This campaign is happening now because CRUMBS is making its grand return and you're the one to spread the word.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your visit within 7–9 days. Use the locations sheet to find your nearest Safeway or Albertsons carrying CRUMBS.
Head to the in-store bakery case and pick up the CRUMBS Colossal Cupcake (vanilla birthday cake or chocolate birthday cake). The $25 upfront covers your purchase. Make sure the cupcake is fully thawed before cutting, serving, or filming.
Film your content and post your Reel and/or TikTok within 7–9 days of your visit — all posts must be live by August 24, 2026.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
Make sure the cupcake is fully thawed before cutting, serving, or filming.
Do
Show the Safeway or Albertsons store exterior and the in-store bakery case where the cupcake is found
Capture the unboxing and the full size reveal — this Colossal Cupcake serves 15–20 people
Get close-ups of the frosting, fillings, and layers
Film the cake cutting and first bite reactions
Highlight how moist and indulgent the cupcake is
Voice-over narration is preferred over music-only, but not required
Don't
Skip the retailer — store shots and shelf discovery are required
Film before the cupcake is fully thawed
Underplay the size — the Colossal scale is the whole point
Ideas to get you started
Walk into the Safeway or Albertsons bakery section and "discover" the Colossal Cupcake on the shelf
Do a side-by-side size comparison (your hand, a regular cupcake, etc.)
Gather the family or friends for the big cut and capture everyone's reactions
Try a suggested slogan as your hook: "Because life is too short for small cupcakes" or "A party without a Colossal Cupcake is just a meeting"
Show the celebration moment — birthday, summer gathering, or just a Tuesday that deserves something Colossal
Your caption must include:
Send a collab request to @originalcrumbs and tag @safeway or @albertsons (whichever you visited)
Tag @originalcrumbs and @localrelishers
Mention which retailer and location you visited
Call out the flavor you tried (vanilla birthday cake or chocolate birthday cake)
Highlight the size — let your audience know one Colossal Cupcake serves 15–20 people
Mention it's available now in the in-store bakery section for pickup
Add a personal hook: a celebration moment, a reaction, or why the Colossal Cupcake just makes sense
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Original Crumbs" somewhere in your caption.
#originalcrumbs #colossalcupcake
Don't forget to tag @originalcrumbs & @safeway or @albertsons as collaborators!