🧁 What you get: $50 cash via PayPal ($25 upon scheduling, $25 upon posting)
🎬 What you create: Instagram Reel showcasing the CRUMBS Colossal Cupcake find at Safeway.
📅 Post window: 7–9 days after your Safeway visit. FINAL POSTINGS DUE AUGUST 30TH
👤 Who's a match: DC metro, Baltimore, and NoVa-based food creators, dessert lovers, family and celebration content creators.
📍 Location: Select Safeway stores — use the Safeway Atlantic locations sheet to find the store closest to you.
Final Payment: After posting, upload to the platform and email aaron@tryrelish.com with your PayPal to receive final payment
🕒 Available: Based on Safeway store hours (typically 6AM–10PM daily). Schedule your visit using the scheduling tool.
⚠️ Important: Schedule within 7–9 days of approval or your account may be flagged. Post within 7–9 days of your visit. Late posts may be flagged.
CRUMBS is back — and they're going COLOSSAL. The iconic Colossal Cupcake (vanilla birthday and chocolate birthday) is now available in the bakery case at select Safeway stores. One cupcake serves 15–20 people. Find it, film it, and help your audience rediscover the treat that sparked a nationwide cupcake obsession.
Here is how it works:
Once you receive your approval email, use the Safeway Atlantic locations sheet to find the store nearest you and complete your schedule request confirming your PayPal. Your first $25 is sent upon scheduling.
Head to the in-store bakery case and grab the CRUMBS Colossal Cupcake. If you don't see it, ask the bakery manager — additional flavors may be in the back freezer. Make sure the cupcake is fully thawed before filming, cutting, or serving.
Film your Reel, post to Instagram within 7–9 days of your visit, then upload to the platform and email aaron@tryrelish.com with your PayPal handle to receive your final $25.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
📧 Support jeremy@tryrelish.com and support@tryrelish.com
Make sure the cupcake is fully thawed before filming, cutting, or serving.
Do
Show the Safeway store exterior and the in-store bakery case where the cupcake lives
Capture the size — this thing is massive and feeds a crowd, make that clear
Film the unboxing and the cake cutting moment
Get close-ups of the frosting, fillings, and that first bite reaction
Mention its perfect for summer gatherings or enjoy during a picnic, BBQ, Team sports celebration, backyard or pool days!
Voiceover narration is preferred by the brand, but trending audio works too
Don't
Film or cut the cupcake before it's fully thawed
Skip the retailer — Safeway shelf and bakery case shots are required
Miss the reaction moment — that first bite is the content
Ideas to get you started
Walk into Safeway and "hunt" for the Colossal Cupcake in the bakery case
Do a size comparison — hold it next to a regular cupcake or your hand
Unbox it at home with family or friends and film the reactions
Show it feeding a group: "one cupcake, the whole party covered"
Your caption must include:
Send a collab request to @originalcrumbs, @safeway, and @localrelishers
Tag @originalcrumbs, @safeway, and @localrelishers
Mention how colossal the cupcake is and that it feeds a whole party (15–20 people) and is perfect for any summer gathering, celebration or BBQ!
Let your audience know it's available now for in-store pickup in the Safeway bakery section
Add a personal, fun touch — a celebration moment, who you'd share it with, or your reaction
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Original Crumbs" somewhere in your caption.
#OriginalCrumbs #ColossalCupcake #SafewayFinds