Creators will receive a paid collaboration plus two premium Rolo shirts to style in elevated, trend-aware content that showcases fit, fabric, and versatility. Selected partners will create one Reel or TikTok and 1-2 story frames featuring Rolo (tagging @Rolo and mentioning rolo.com), with usage rights granted and opportunity for ongoing partnership.
Requirements Before Selection
Creators must provide:
• Audience demographics
• Engagement rate
• Recent post performance
Deliverables Required
• 1 Instagram Reel or TikTok
• 1-2 story frames
• Clear visual showcasing of the product(s)
• Mention of Rolo online store (rolo.com)
• Natural integration into lifestyle/styling context
• Raw content files shared after posting
• Usage rights for ads
Rolo is a 40-year San Francisco menswear staple blending classic style with modern, trend-forward pieces. This paid collaboration gives creators premium Rolo shirts, brand amplification across Rolo platforms, and the opportunity for ongoing partnership while positioning themselves as elevated style voices. Followers will discover high-quality, versatile menswear with standout fit and fabric — refined, wearable pieces they can confidently shop at rolo.com.
Clean, elevated, and cinematic visuals that highlight fit, fabric, and movement. We encourage dynamic outfit transitions, close-up texture shots, and real-life styling moments in natural settings (city streets, cafés, in-store, day-in-the-life), with a polished but authentic feel.
Preferred format is trending music with quick-cut transitions for energy and discoverability, but confident voiceover-style outfit breakdowns are also welcome if they feel natural and unscripted. The overall vibe should feel modern, confident, and effortlessly stylish — never overly scripted or salesy.
Content Guidelines
We are looking for:
• Trend-based styling content
• Outfit breakdowns
• Day-in-the-life styling
• How-to-style premium tees
• San Francisco lifestyle tie-ins (optional but strong bonus)
Tone: Authentic, confident, elevated, but approachable.
We do NOT want:
• Overly scripted ads
• Hard selling
• Low-effort mirror selfies
Creators should:
• Tag @Rolo
• Mention rolo.com
• Clearly showcase fit and fabric
While we provide direction, we want creators to bring their own personality and styling vision. This is a collaboration – not a rigid script.