🧅 What you get: $50 sent via PayPal ($20 sent when you schedule so you can purchase Onoin, $30 after you post)
🎬 What you create: Instagram Reel
👤 Who's a match: NYC and NJ-based creators — home cooks, busy parents, cookout hosts, and anyone who loves an easy kitchen shortcut
📍 Locations: Onoin is available at select ShopRite and Morton Williams locations throughout NYC and NJ. See the linked store list for the exact address nearest you.
ShopRite:
Morton Williams:
Please use store listing for Scheduling: Morton Williams & ShopRite Stores
🕒 Available: Based on store hours
📅 Post window: 7–9 business days after your store visit. ALL POSTINGS DUE BY SEPTEMBER 15th.
Scheduling: Fill out schedule request after approval, confirm location using link above, confirm Paypal
Final payment: After posting, upload to the platform and email aaron@tryrelish.com with your PayPal handle to receive your final $30.
📧 Support: Support@tryrelish.com and jeremy@tryrelish.com
⚠️ Important: Schedule promptly after approval and confirm your best retailer location and PayPal account for payments. Late or missing posts may be flagged.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
It's peak backyard BBQ, last-beach-weekend, Labor Day cookout season — and Onoin is quietly becoming the topper NYC home cooks reach for on everything. Your job: grab it, cook with it, and show your audience why Onoin has earned MVP status on burgers, dogs, dips, and salads this summer.
Here's how it works:
Once approved, use the scheduling link to confirm your store location and PayPal for your first payment. Your first $20 is sent when you schedule so you can pick up Onoin.
Head to your selected retailer and grab 2 varieties of Onoin. Cook up a summer favorite — burgers, dogs, tacos, nachos, a dip for your next cookout, a pasta salad, whatever's in your rotation — and show how Onoin goes on or in the dish for instant onion flavor with none of the prep work. Make the case for why it's the MVP topper of your summer.
Film your content and post your Reel within 7–9 business days of your visit. Then upload to the platform and email aaron@tryrelish.com with your PayPal handle to receive your final $30.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
Do
Show the store-find moment as the hook — call out exactly where Onoin lives in the store
Highlight the packaging and both flavors you picked up
Demonstrate the "on or in" concept clearly — once on top of a dish, once mixed in
Give an honest reaction to the flavor
Tie it to a real end-of-summer moment: Labor Day cookout, last beach trip, backyard BBQ, busy weeknight dinner
Don't
Skip the in-store shot — it's required
Just talk about the product without cooking with it on camera
Topper / recipe ideas to get creators started
Labor Day burgers and hot dogs — on top or mixed into the patty
Backyard BBQ dip spread: french onion dip, guac, salsa, 7-layer dip, pimento cheese
Grilled corn or elote, topped with Onoin
Pasta salad or potato salad for a cookout side
Charcuterie or grazing board for a last-of-summer gathering
Tacos or nachos for a casual weeknight
Crostinis with tomato, basil, and Onoin
Garlic & Herb flavor in a quick summer pasta or on garlic bread
Grilled vegetables or kabobs, tossed with Onoin before or after the grill
"What's in my fridge for a last-minute cookout" style video featuring Onoin as the hero topper
Mood: easy, useful, clever kitchen-hack energy — MVP-topper confidence. This isn't a novelty, it's the thing that's in every dish this summer.
Your caption must include:
Tag @eat.onoin and @localrelishers - Please send Collaboration requests
Tag and send a collab request to whichever retailer you visited — @shopritestores if you shopped ShopRite, or @mortonwilliamssupermarkets if you shopped Morton Williams. Only tag the one you actually visited.
Mention which Onoin varieties you tried and the recipe you made
Call out where you found it (ShopRite or Morton Williams, plus city/neighborhood)
Invite followers to try Onoin and tag you in their creations
🤝 FTC disclosure: Use a phrase like "Partnered with Onoin" in your caption.
#eatOnoin #NoTearsCooking #NYMetroEats #KitchenShortcuts #SummerCooking #Topper
Don't forget to tag @eat.onoin and the retailer you visited