☕️ Not Your Average Joe – A Smarter Sip for All-Day Energy

Joe 2.0
1034 Commons Drive, Geneva, IL and 99 more

What you will receive

Approved influencers are invited to pick up Joe 2.0, the clean energy alternative, from their nearest Vitamin Shoppe. In exchange, you'll receive a $50-$75 via PayPal (50% upon scheduling and 50% upon posting content) per approved creator, covering the cost of the product (~$20) and leaving you with money to spend as you please! We're requesting that you make an in-feed Instagram Reel or TikTok video highlighting the benefits of Joe 2.0.


  • Compensation: $50-$75 via PayPal (50% upon scheduling and 50% upon posting content), depending on follower count.

  • Creators must make an appointment within a week of approval. If the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • The FTC requires creators to clearly disclose any promotional relationship, even if it’s just free food, early access, or a product to test. To stay compliant, your disclosure must be easy to see and understand. You can use: “ad,” “sponsored,” or phrases like “Partnered with [Brand] to try this out” or “Gifted by [Brand].”

  • Please use this store locator to identify a Vitamin Shoppe near you! https://locations.vitaminshoppe.com

  • Approvied Creators can use this Scheduling form to make an appointment to purchase the product once they identify the store they would like to visit: https://wkf.ms/4kCok7I?name=&phone=&email=&campaign=&brand=&applicationid=

Description

In exchange for the free product and additional cash compensation, we request that you make an in-feed Instagram Reel or TikTok video highlighting the benefits of Joe 2.0.


Say goodbye to energy crashes and hello to a smarter way to recharge! Grab Joe at your nearest Vitamin Shoppe and share the experience with your audience. Show them how easy it is to pick up, enjoy, and power through their day. Whether it’s for work, workouts, or creative projects, Joe delivers clean energy with no jitters—just smooth focus and great taste.

Please note that the Vitamin Shoppe team may not be aware of your visit, so please behave accordingly. If you have any issues during your visit or while on this campaign, please contact Jeremy Wolowtiz, Wise's Director of Customer Success, at the following number cell phone number +1 (408) 455-0368.

About brand

DrinkJoe is redefining energy with a smarter, better-for-you coffee alternative. Packed with clean ingredients and designed to fuel your day without the crash, Joe is the go-to pick-me-up for creators who want to stay on top of their game. Now available at the Vitamin Shoppe locations across the US, it's the perfect way to recharge and keep your content flowing!

Visuals & Theme

Please produce an Instagram Reel or TikTok Video with some or all of these elements:

  • Show off Joe’s sleek packaging and highlight its key benefit (fuel focus, support brainpower, help manage stress) and natural ingredients (Lion's Mane, Ashwagandha, L-Theanine, L-Tyrosine)

  • Show a quick preparation, whether using the coffee pods or ground coffee, customize it if you want!

  • Feature an authentic moment of you enjoying Joe, whether it’s before a workout, a work session, or a creative project. Share why it’s important to have your Joe in that specific moment.

  • Keep it light, upbeat, and engaging.

  • Feel free to share the video with a minimalist cover featuring a picture of the coffee and yourself (if you want).


Locations

📍 Available at all Vitamin Shoppe across the US.
🔗 Find a store near you


Scheduling

  • Per store hours of operation

Caption

Please include these items in your Reels:

  • Thank you @drinkjoe2.0! ❤️

  • Show yourself picking up Joe at Vitamin Shoppe and highlight the easy in-store experience.

  • Share your first sip reaction—why does Joe stand out?

  • Explain how Joe fits into your routine (morning boost, pre-workout, work focus, etc.).

📍 Location: Available at all Vitamin Shoppe locations
🌐 Website: drinkjoe.co
📱 Instagram: @drinkjoe2.0

Hashtags & mentions

#FuelWithJoe #CleanEnergy #DrinkJoe #VitaminShoppe #NoCrash #HealthyEnergy #EnergizeYourDay

And don’t forget to tag @drinkjoe2.0 as a collaborator!

Website

More about brand

Event date

February 20, 2025 to September 30, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video