Not Your Average Joe – A Smarter Sip for All-Day Energy

Joe 2.0
9950 Old Katy Road, Houston, TX and 72 more
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What you will receive

Approved influencers are invited to pick up Joe 2.0, the clean energy alternative, from their nearest Vitamin Shoppe. In exchange, you'll receive a $50-$75 American Express card per approved creator, covering the cost of the product (~$20) and leaving you with money to spend as you please! We're requesting that you make an in-feed Instagram Reel or TikTok video highlighting the benefits of Joe 2.0.


  • Compensation: $50-$75 American Express Gift Card, depending on follower count.

  • Creators must make an appointment within a week of approval. If the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.

Description

In exchange for the free product and additional cash compensation, we request that you make an in-feed Instagram Reel or TikTok video highlighting the benefits of Joe 2.0.


Say goodbye to energy crashes and hello to a smarter way to recharge! Grab Joe at your nearest Vitamin Shoppe and share the experience with your audience. Show them how easy it is to pick up, enjoy, and power through their day. Whether it’s for work, workouts, or creative projects, Joe delivers clean energy with no jitters—just smooth focus and great taste.

Please note that the Vitamin Shoppe team may not be aware of your visit, so please behave accordingly. If you have any issues during your visit or while on this campaign, please contact Jeremy Wolowtiz, Wise's Director of Customer Success, at the following number cell phone number +1 (408) 455-0368.

About brand

DrinkJoe is redefining energy with a smarter, better-for-you coffee alternative. Packed with clean ingredients and designed to fuel your day without the crash, Joe is the go-to pick-me-up for creators who want to stay on top of their game. Now available at Vitamin Shoppe locations across California, Arizona, and Florida, it's the perfect way to recharge and keep your content flowing!

Visuals & Theme

Please produce an Instagram Reel or TikTok Video with some or all of these elements:

  • Capture the exterior of the Vitamin Shoppe you're visiting—Joe 2.0 is sold nationwide.

  • Chronicle the in-store experience—show how easy it is to find and grab Joe from Vitamin Shoppe.

  • Show off Joe’s sleek packaging and highlight its key benefits—all natural, non gittery, all-day energy.

  • Feature an authentic moment of you enjoying Joe—before a workout, work session, or creative project.

  • Keep it light, upbeat, and engaging—this is all about effortless energy!


Locations

📍 Available at all Vitamin Shoppe across the US.
🔗 Find a store near you


Scheduling

  • Per store hours of operation

Caption

Please include these items in your Reels:

  • Thank you @drinkjoe2.0! ❤️

  • Show yourself picking up Joe at Vitamin Shoppe and highlight the easy in-store experience.

  • Share your first sip reaction—why does Joe stand out?

  • Explain how Joe fits into your routine (morning boost, pre-workout, work focus, etc.).

📍 Location: Available at all Vitamin Shoppe locations
🌐 Website: drinkjoe.co
📱 Instagram: @drinkjoe2.0

Hashtags & mentions

#FuelWithJoe #CleanEnergy #DrinkJoe #VitaminShoppe #NoCrash #HealthyEnergy #EnergizeYourDay

And don’t forget to tag @drinkjoe2.0 as a collaborator!

Niche

Website

More about brand

Event date

February 20, 2025 to May 30, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video

Not Your Average Joe – A Smarter Sip for All-Day Energy

Joe 2.0 | 9950 Old Katy Road, Houston, TX and 72 more
Sign In to Apply