Two parents looked at what was in their own kids' cups, didn't like the answer, and changed it. Now Pricklee is what's replacing the juice box and the sports drink in fridges across the country. Approved creators receive $15 via PayPal when you schedule and $60 via PayPal after you post. $75 total before PayPal fees. Amount received may vary.
Pricklee's founders spent their careers in healthcare before they became parents themselves, and they didn't like what was still lining the grocery aisle: the same artificial dyes and sweeteners they grew up with. So they built their own drink, starting from a family recipe, and made it something they'd hand their own kids without a second thought. It's now on the shelf at Sprouts Farmers Market and Whole Foods Health locations nationwide, waiting for the next mom who checks the label before she checks out.
🎬 What you create: 1 Instagram Reel. TikTok Video optional.
📅 Post window: 7 days after your visit or after your product arrives. All posts due by September 30th
👤 Who's a match: nationwide mom creators (bonus: wellness)
📍 Locations: Find your nearest location here: Pricklee Store Locator
If there isn't a qualifying store near you, Pricklee will ship the product to you instead, and you'll receive $60 total via PayPal after you post. Read more in How it works below.
🕒 Available: Based on Sprouts Farmers Market and Whole Foods store hours
📧 After posting, submit your post on the Relish platform first. Then complete this survey (click here) to receive your final payment. Both steps are required, or your payment will not be released. If you picked up in-store and your first payment did not arrive, email hello+payments@tryrelish.com no later than the day before your scheduled visit.
⚠️ Important: Schedule within 14 days of approval or your account may be flagged. Post within 7 days of your visit or of receiving your product. Late posts may be flagged.
Pricklee started as a family recipe, then became something two new parents decided their own kids needed on the shelf. You're heading to the store to find proof they built it the way they said they would: no artificial sweeteners, no artificial colors, nothing that would get crossed off a label check.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule within 14 days. If there's a qualifying store near you, your $15 payment will land in your PayPal so you can cover your pickup. If there isn't, we'll ask for your shipping address instead and ship the product to you, with no first payment for this path.
If picking up in store, head to your chosen location and find Pricklee in the refrigerated grab-and-go case. Grab all 3 flavors and check out. If your product shipped, it'll arrive shortly after you provide your address.
Bring it home and film your content: the hunt or unboxing, the label check, the first sip, the real reaction. Post your Reel within 7 days and by September 30th. Then submit your post on the Relish platform and complete the survey to get your final payment of $60, minus Paypal fee ($2-3).
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message, it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
Mood: real over polished. This is a mom finding something worth putting in her cart, not a studio ad.
Do
Film the store hunt or unboxing: finding Pricklee on the shelf or in the box, then checking the label.
Grab all 3 flavors at checkout, or right out of the box if it shipped, then head home.
Capture the family reaction: the first sip, the real verdict, unscripted.
Don't
Skip the store shot, unboxing, or label check; that's what makes this campaign work.
Feature competing hydration or sports drink brands in the same video.
Do not use copyrighted music.
Ideas to get you started
Walk into the store and hunt for Pricklee in the grab-and-go case.
Flip the can over and read the label before you decide.
Grab all 3 flavors, check out, and head home to the family.
Film your kid's first sip and their totally unscripted reaction.
If your product shipped, film the unboxing and your first look at all 3 flavors.
Your caption must include:
Tag @drinkpricklee, @sprouts, or @wholefoods (whichever store you visited, if applicable), and @localrelishers
Mention which store location you visited, or that your product was shipped
Share which flavors you picked up and what your family thought
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Pricklee" somewhere in your caption.
Send a collab request to @drinkpricklee
These hashtags are suggested but not required:
#DrinkPricklee
#MomApproved
#WholeFoodsFinds
#SproutsFinds