🧁 Missouri Goes Big: Crumbs Colossal Cupcake at Cosentino’s

CRUMBS Bakeshop
10 East 13th Street, Kansas City, MO and 1 more
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What you will receive

Approved creators will receive a $50 PayPal payment ($25 to purchase the Crumbs Colossal Cupcake at Cosentino’s in Missouri + $25 creator compensation) in exchange for an Instagram Reel and/or TikTok Video celebrating the cupcake’s Cosentino’s launch.

🎯 Your Mission?
Spread the word: the Crumbs Colossal Cupcake has arrived at Cosentino’s in Missouri! Show your audience why this 4-pound cupcake is the ultimate centerpiece for celebrations and how they can now grab one locally.

📍 Where to Find It?
Available now in the bakery section at Cosentino’s stores across Missouri.

👍 Who’s a Match?
Missouri-based creators, foodies, family-focused influencers, and anyone who loves spotlighting new, local grocery finds.

⭐️ Important Details

Must include: “Partnered with Crumbs Bakeshop” in your caption for FTC compliance

Description

The Missouri launch is here! The Crumbs Colossal Cupcake has landed at Cosentino’s, bringing locals a sweet reason to celebrate. At nearly 4 pounds and serving up to 20 people, this cupcake is a fun, shareable alternative to traditional cakes.

Be among the first in Missouri to experience it — The festive Vanilla Birthday Cake with a sprinkle surprise. Whether it’s a birthday, a family gathering, or game-day with friends, this truly colossal cupcake makes every Missouri moment bigger and sweeter.

About brand

When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didn’t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs sold more than one million cupcakes monthly. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all stores closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didn’t hesitate. The Bauer’s knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again. Crumbs is back – and its launching its Colossal Cupcake at a supermarket near you!

Visuals & Theme

  • Film the “Missouri launch moment” — walking the bakery aisle at Cosentino’s

  • Showcase the big cupcake reveal: slicing to show its size and fillings

  • Add a celebratory vibe: family dinners, parties, or Chiefs game-day spreads

  • Fun comparison shots: cupcake vs. football, head, or dinner plate

  • Keep the vibe: joyful, local, share-worthy

Caption

Please Tag @crumbsbakeshop & @cosentinosmarket

Ideas to include:

  • Announce: “Now at Cosentino’s in Missouri!”

  • Share your favorite flavor or first impressions

  • Show how the cupcake fits Missouri celebrations (Chiefs football, BBQs, family dinners)

  • CTA: “Find the Crumbs Colossal Cupcake now in Cosentino’s in the bakery section!”

Hashtags & mentions

#CrumbsBakeshop #ColossalCupcake #MissouriLaunch #CosentinosMarket #CelebrateWithCrumbs #CrumbsComeback

Don’t forget to tag @crumbsbakeshop as a collaborator!

Website

More about brand

Event date

September 20, 2025 to November 21, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video