🧁 Minnesota's Big Bite: Crumbs Colossal Cupcake at Coborn’s

CRUMBS Bakeshop
5698 La Centre Ave, Albertville, MN and 3 more

What you will receive

Approved creators will receive a $50 PayPal payment ($25 to purchase the Crumbs Colossal Cupcake at Coborn’s in Minnesota + $25 creator compensation) in exchange for an Instagram Reel and/or TikTok Video celebrating the cupcake’s Coborn’s launch.

šŸŽÆ Your Mission?
Help us spread the word that the Crumbs Colossal Cupcake has officially arrived at Coborn’s in Minnesota! Show your audience why this 4-pound cupcake is the ultimate way to celebrate and how locals can now get their hands on it.

šŸ“ Where to Find It?
Available now in the bakery section at Coborn’s stores across Minnesota.

šŸ‘ Who’s a Match?
Minnesota-based creators, foodies, family-focused influencers, and anyone who loves spotlighting fun new grocery finds.

ā­ļø Important Details

NOTE: Must include: ā€œPartnered with Crumbs Bakeshopā€ in your caption for FTC compliance

Description

The Minnesota launch is here! The Crumbs Colossal Cupcake has landed at Coborn’s, bringing locals a new reason to celebrate big. Weighing nearly 4 pounds and feeding up to 20 people, this cupcake is the centerpiece every party needs.

Highlight how exciting it is to be among the first in Minnesota to try it — The festive Vanilla Birthday Cake with a sprinkle surprise. Whether it’s birthdays, football watch parties, or family gatherings, this truly colossal cupcake makes Nebraska celebrations larger than life.

About brand

When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didn’t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs sold more than one million cupcakes monthly. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all stores closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didn’t hesitate. The Bauer’s knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again. Crumbs is back – and its launching its Colossal Cupcake at a supermarket near you!

Visuals & Theme

  • Capture the ā€œMinnesota launch momentā€ — shopping the bakery aisle at Coborn’s

  • Film the big cupcake reveal: slicing to showcase its massive size and surprise filling

  • Include celebration moments: family dinners, game-day spreads, or holiday gatherings

  • Compare its size to everyday objects (football, plate, or your head!)

  • Keep the vibe: local, festive, shareable

Caption

Please Tag @crumbsbakeshop & @cobornsgrocery

Ideas to include:

  • Announce: ā€œNow at Coborn’s in Minnesota!ā€

  • Share your first taste and favorite flavor

  • Show how this cupcake fits Minnesota-style gatherings (football games, family events, neighborhood get-togethers)

  • Clear CTA: ā€œFind the Crumbs Colossal Cupcake now in Coborn’s bakery section!ā€

Hashtags & mentions

#CrumbsBakeshop #ColossalCupcake #MinnesotaLaunch #CobornsFinds #CelebrateWithCrumbs #CrumbsComeback

Don’t forget to tag @crumbsbakeshop as a collaborator!

Website

More about brand

Event date

September 20, 2025 to December 15, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video