🎉 Little Rock: CRUMBS Piñata Cake Party Starts at Kroger Now

Every celebration needs a surprise somewhere, a gift, a candle trick, something unexpected, and this cake already has one built in before you even ask. Approved creators receive $25 via PayPal when you schedule and $25 via PayPal after you post. $50 total before PayPal fees. Amount received may vary.

CRUMBS Bakeshop started the gourmet cupcake craze back in 2003, disappeared for a decade, and came back when the original founders bought the brand and relaunched it themselves. Their comeback already went viral once with the Colossal Cupcake at Kroger, and now the Piñata Cake brings the same surprise center to Little Rock stores. It looks like a regular layer cake until you cut in and find something hidden inside.

🎬 What you create: Instagram Reel. TikTok video optional.

📅 Post window: 7-9 days after your visit. All content due by October 10th.

👤 Who's a match: Little Rock creators (bonus: moms, celebrations)

📍 Locations: Find your nearest location here: Kroger Little Rock Stores

🕒 Available: Based on your local store hours

💰 After posting, submit your post on the Relish platform first. Then complete this survey: CRUMBS Survey to receive your final payment. Both steps are required or your payment will not be released. If your first payment did not arrive, email hello+payments@tryrelish.com no later than the day before your scheduled pickup.

⚠️ Important: Schedule within 14 days of approval or your account may be flagged. Post within 7-9 days of your visit. All content is due by October 10th. Late or missing posts may be flagged.

Little Rock gets its own shot at the CRUMBS Piñata Cake, the same surprise center that's already had shoppers cutting in on camera across the country. It looks like a regular layer cake from the outside, but cut into it and a surprise center spills out, different for every flavor. That's the kind of moment worth building into whatever you're already celebrating this month.

Here is how it works:

Once you receive your approval email, follow the instructions to schedule your pickup within 14 days. Pick your store from the listing above, select a pickup date, and confirm your PayPal for payment. Head to a Kroger location from the store list and find the CRUMBS Piñata Cake in the bakery case. Pick your flavor and check out. Your first $25 payment covers the $19.99 cake with a little left over. Let the cake thaw completely to room temperature before cutting, then film your content and post your Reel within 7-9 days of your visit. Then submit your post on the Relish platform and complete the survey to receive your final payment.

📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.

📧 Support: support@tryrelish.com for basic inquiries

📧 Payments: hello+payments@tryrelish.com for payment inquiries

Cake must be COMPLETELY thawed and room temperature before cutting

Do

• Start in-store and treat finding the cake like a real discovery

• Get a clean shot of the whole cake before you cut, then call out your flavor

• Film the first 1/4 cake slice in one continuous shot and let the surprise center spill out. Make sure the "Piñata effect" happens

Don't

• Cut right away, make sure the cake thaws first!

• Do not use copyrighted music.

Ideas to get you started

• Say "I found the CRUMBS Piñata Cake" before your followers know what's inside

• Cut it live at a birthday, office party, or family dinner for real reactions

• Zoom in slow on the cut and let the surprise spill out on camera

• Ask friends to guess the flavor before you reveal what's hidden inside

• Show the layers side by side: cake, frosting, and the surprise center

Your caption must include:

• Tag @originalcrumbs, @krogerco and @localrelishers

• Mention which Kroger location you visited

• Share what occasion or moment made you grab a Piñata Cake

• Share which flavor you picked and why

• Ask your followers which flavor they would try

Everything else is yours. Have fun with it.

🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with CRUMBS Bakeshop" somewhere in your caption.

Send a collab request to @originalcrumbs

These hashtags are suggested but not required: #CrumbsBakeshop #PinataCake #KrogerFinds