There's a cupcake in the Jewel-Osco bakery case that doesn't fit in one hand, and that's the whole point. Approved Relishers receive $15 via PayPal when you schedule so you can pick up the Giant Cupcake (retail $12.99) and $35 via PayPal after you post. $50 total before PayPal fees. Amount received may vary due to PayPal fees.
CRUMBS pioneered the gourmet cupcake craze in 2003 and sold over a million cupcakes a month at its peak before the founders bought the brand back and relaunched it themselves. Their Giant Cupcake has been a fixture in Jewel-Osco bakery cases around Chicago, and cooler weather makes it feel right at home on the table.
🎬 What you create: Instagram Reel. TikTok video optional.
📅 Post window: 7-9 days after your visit. All content due by October 20th.
👤 Who's a match: Chicago creators (bonus: moms, dessert lovers)
📍 Locations: Find your nearest location here: Jewel-Osco Stores
🕒 Available: During store hours. Prefer daytime for outside shots.
💰 After posting, submit your post on the Relish platform first. Then complete this survey to receive your final payment. Both steps are required or your payment will not be released. If your first payment did not arrive, email hello+payments@tryrelish.com no later than the day before your scheduled pickup.
⚠️ Important: Schedule within 7 days of approval or your account may be flagged. Post within 7-9 days of your visit. All content due by October 20th. Late posts may be flagged.
Chicago's Giant Cupcake pick from CRUMBS is even better with the weather turning. It's oversized on purpose, built to anchor a fall get-together, not just feed one person.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your pickup within 7 days. Submit your schedule request using the link in your approval email, confirm the Jewel-Osco location you'll visit, and confirm your PayPal for the purchase payment.
Head to your Jewel-Osco bakery case and pick your flavor. Your first $15 payment covers the $12.99 cupcake with a little left over.
Film your content and post your Reel within 7-9 days of your visit, no later than October 20th. Then submit your post on the Relish platform and complete the survey to receive your final $35 payment.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message, it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
Mood: Cozy, early-fall warmth. Think sweater weather and slowing down, not Halloween or pumpkin spice.
Do
Style the shot with warm, early-fall touches like a cozy throw or natural afternoon light
Show the Jewel-Osco bakery case where the cupcake sits before you grab it
Capture the full size next to something recognizable, like your hand or a countertop
Don't
Cut into the cupcake before it's fully thawed
Lean into Halloween or pumpkin spice cues. This is early fall, not a costume or a flavor tie-in
Do not use copyrighted music.
Ideas to get you started
Bring the cupcake to a fall get-together and film everyone's reaction
Set it on a table with warm, seasonal touches like a knit blanket or cider
Compare its size against a regular cupcake while wearing a cozy sweater
Unbox it at home on a crisp afternoon and film the first cut
Ask friends to guess the flavor before revealing it at a fall dinner
Your caption must include:
Tag @originalcrumbs, @jewelosco, and @localrelishers
Mention which Jewel-Osco location you visited
Mention that it's available now in the Jewel-Osco bakery section
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with CRUMBS Bakeshop" somewhere in your caption.
Send a collab request to @originalcrumbs
These hashtags are suggested but not required: #originalcrumbsgiantcupcake #jewelosco #ChicagoRelishers