Approved Chicago-based creators will receive a $50 cash payment via PayPal ($10 upon scheduling to purchase a CRUMBS Giant Cupcake + $40 compensation upon posting) to celebrate the arrival of the Original CRUMBS Giant Cupcake at Jewel-Osco in exchange for an Instagram Reel.
🎉 Your mission?
Hunt down The Original CRUMBS NEW Giant Cupcake (vanilla birthday, chocolate birthday, cookies & cream) available at select local Jewel-Osco stores! Look for them in the in-store bakery case. Please purchase the GIANT cupcake ($9.99) NOT the Colossal Cupcake. These aren't your average everyday cupcakes — the Giant Cupcake is a dessert centerpiece that can serve 4-5 people!
This summer Chicago is going GIANT! Whether graduations, summer BBQs, family outings or any any occasion a dessert is needed. Go CRUMBS, Go GIANT!
⭐️ Important Details
Exchange: $50 USD total via PayPal ($10 USD to purchase + $40 USD upon posting)
Scheduling: Complete schedule request using link, confirming PayPal information
Scheduling Locations: Please use Jewel-Osco store locator: https://local.jewelosco.com/search.html
Final Payment: Post to socials, upload to platform, and email aaron@tryrelish.com with your PayPal details
Posting Timeline: Post within 7–9 days of visiting Jewel-Osco - All Content Due by August 1st
Need Help? Please email jeremy@tryrelish.com and support@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original CRUMBS”).
CRUMBS is back at Jewel-Osco — and this time, they’re going GIANT!
Introducing the Original CRUMBS Giant Cupcake, a massive, flavor-packed twist on the classic treat that helped put Original CRUMBS Bakeshop on the map. With sky-high frosting, nostalgic birthday cake flavors, and an over-the-top presentation baked into every bite, this isn’t your average cupcake — it’s a full-on dessert centerpiece for the whole group or family!
This campaign is all about Summer and celebrating with CRUMBS Giant Cupcake! Bring to a graduation, BBQ, Picnic, or family dinner and show why the giant size is perfect for sharing!
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Jewel-Osco stores across Chicagoland.
PLEASE MAKE SURE THE GIANT CUPCAKE IS THAWED BEFORE CUTTING, SERVING, OR FILMING.
Brand prefers Voice Over Narration versus just music, but it is not required.
• Please highlight Jewel-Osco with store shots and the in-store shopping experience!
• Highlight where to find the Giant Cupcake in the bakery case
• Showcase the unboxing and cupcake cutting experience - whether at a party, BBQ, summer outing, or family dinner night!
• Feature reactions to the first bite and highlight how moist and flavorful the cake is
• Keep content playful, indulgent, and family-friendly — this should feel like a fun dessert centerpiece for celebrations and gatherings
Ask the Bakery Manager if you need assistance! Additional flavors may be available in the back freezer.
Operating Hours: Based on Jewel-Osco store hours (typically 6AM–10PM daily).
Please include these items in your Reels:
• Thank you @originalcrumbs & @jewelosco ❤️
• Mention how GIANT the cupcake is and how it can feed a whole table!
• Let your audience know these are available now in the bakery section at select Jewel-Osco stores
• Highlight the Giant Cupcake flavors and the fun presentation
• Add a personal, playful touch to make the content feel authentic and family-friendly
#originalcrumbs #giantcupcake #jeweloscofinds
And don’t forget to tag @originalcrumbs & @jewelosco as collaborators!