Approved Los Angeles-based creators will receive $50 total compensation via PayPal ($35 to purchase IceBeanie at a nearby CVS (Retail $29.99) & $15 upon posting) for posting an instagram Reel.
šÆ Your Mission
Pick up IceBeanie at select CVS locations - pop it in the freezer, and capture your real experience once you put it on. No scripts. No acting. Just your honest reaction and how it fits into your real life.
āØAbout IceBeanie
#1 Original cold therapy cap for migraines, headaches, hangovers, recovery, and swelling relief. Differentiated by proprietary gel-tech for longer cooling times and full-head coverage, including the top of the headāunlike other knockoffs.
ā Featured on Shark Tank ā turned skepticism into a success story with Investment from Mark Cuban!
ā Trusted by Olympic Gold Medalists, UFC champions, health-conscious consumers, Harvard medical doctors, and post-surgery patients.
š Where to Find It
IceBeanie is available in select CVS locations. Relish will assign a specific store based on proximity and inventory to ensure a smooth visit.
Los Angeles
3751 Wilshire Blvd, Los Angeles, CA 90010
4707 Venice Blvd, Los Angeles, CA 90019
3883 E Foothill Blvd (NWC), Pasadena, CA 91107
727 S Arroyo Pkwy, Pasadena, CA 91105
3575 Atlantic Ave, Long Beach, CA 90807
5020 West 190th St, Torrance, CA 90503
1015 N San Fernando Blvd, Burbank, CA 91504
950 West Foothill Blvd, Monrovia, CA 91016
3670 S Nogales St, West Covina, CA 91792
2101 W Imperial Hwy #C, La Habra, CA 90631
š Whoās a Match
Lifestyle, mom, wellness, and everyday-life creators. If youāve ever dealt with headaches, stress, overstimulation, long days, or just needed relief at home, this campaign is for you.
ā Important Details
Total Compensation: $50 per creator via Paypal ($35 to purchase IceBeanie at select CVS (retail $29.99) & $15 upon posting)
Deliverable: 1 Instagram Reel - Donāt forget to tag @icebeanie as a collaborator
Scheduling: If approved, creators will fill out schedule request form, provide preferred Paypal, etc
Timeline: Content must post within 7-9 days of scheduled visit to CVS to pickup IceBeanie
Need help? Email aaron@tryrelish.com or joel@tryrelish.com
FTC: Clearly disclose the partnership (ex. āPartnered with IceBeanieā)
This campaign is about a moment most people donāt expect to enjoy as much as they do.
Creators are invited to experience IceBeanie exactly how itās meant to be used in real life. Pick it up, put it in the freezer, and wear it when you actually need it. The content comes from that first reaction. The pause. The āoh wowā moment when relief kicks in.
What creators gain is simple. A genuinely satisfying experience thatās easy to film, fun to share, and feels honest on camera. Thereās no script, no performance, and no need to oversell. Just capture how it feels and how it fits naturally into your day.
What followers love is the relatability. Headaches happen. Stress happens. Long days happen. This content works because it shows a real solution showing up in a real moment, not a polished ad. It feels useful, calming, and surprisingly good. The kind of video people save for later and send to a friend who āneeds this.ā
This campaign rewards authenticity. The better your reaction, the better the content.
Please include in your Reel:
In-store moment at CVS picking up IceBeanie
Freezer moment at home
Putting IceBeanie on straight from the freezer
First reaction on camera
Calm, real, relatable setting
Keep it natural and personal. Think āthis is my lifeā energy, not staged content. How will you use IceBeanie in the future?
Please tag @icebeanie and tag @icebeanie as a collaborator!
Share:
Why you were excited or curious to try it
How it felt when you put it on
When you would actually use it in real life
Where you found it (CVS)
Captions should feel conversational and honest. No medical claims.
#IceBeanie, #HeadacheRelief, #MigraineRelief, #MomLife, #EverydayRelief,
Donāt forget to tag @icebeanie as a collaborator.